Bo Burnham’s new movie, Eighth Grade, opens with protagonist Kayla recording a painfully awkward YouTube video on how to be yourself. As the film continues, Kayla uploads videos to her […]
You Can’t Automate Trust
This year we’ve been thinking a whole lot about trust (and, yes, we were thinking about it well before Facebook blew it up). With two interesting trust-related announcements hitting from […]
Brain Tingling Fun—Understanding ASMR
Spending last week with an eight-year-old on spring break, I was privy to some of her YouTube viewing. She has developed a fascination with watching other kids. They may be […]
What Brands and Advertisers Need to Know about Esports
There has been much discussion about the rise of sports in the United States, such as soccer and volleyball. While these sports are certainly trending up, nationally, a non-traditional sport […]
5 Social Media Marketing Rules “Orange is the New Black” Teaches Us (*Spoiler Alert*)
Although providing weeks (or days or maybe just hours) of enjoyment, season two of “Orange is the New Black” (OITNB) is more than just a series to relax with (or […]
2014 Digital Trends: A Conversation with Mom it Forward
It’s no surprise that with the New Year comes even more opportunities for brands to grow in the digital space. To get a better understanding of what’s to be expected […]
6 Behind the Scenes Lessons of a Video Gone Viral
The “let’s make a viral video” request makes me cringe a little inside. Why? Well for one, what really constitutes a viral video? And second, you can never be absolutely […]
3 Trends Driving Video Consumption
With video consumption skyrocketing, 2013 is shaping up to be the year of the video. Cisco has predicted that in less than four years’ time, video viewing will be bigger […]
Are You as Social Media-Savvy as You Think?
Best Practices for Engaging on Twitter, YouTube, Pinterest and Blogs I had the opportunity to attend the second Annual Fashion Forward Conference in New York City on Wednesday, bringing together […]
Make Mine Video: 3 Tips To Create Great Video Content
I have to admit I’m a bit of a video junkie. I married a video producer years ago and have watched as this wonderful medium has evolved to become an […]