One of the more popular quotes attributed to the Greek philosopher Heraclitus is this one: “There is nothing permanent except change.” Were he alive today, my guess is that he […]
5 In 5: Sparrow Song, New Emojis, Movie Theater Flop, Houseparty Gets Out The Vote, CDC Halloween Guidelines
Each week, Padilla’s Insights + Strategy team stands at the intersection of people, culture and brands to bring you five stories that you can read in five minutes. 1. Sparrow […]
Communicating Unpredictable Regulatory Milestones
As researchers work at a never-seen-before pace to develop a safe and effective COVID-19 vaccine, the FDA has taken center stage. Founded in 1906, the Food and Drug Administration is […]
Managing Conflicts in a ‘Cancel-Culture’ Environment
The 6th Amendment of the Constitution specifies the right to legal representation and, in medicine, the Hippocratic Oath is still a sacred tenet. But public relations doesn’t have such a provision, […]
Tick Tock What?
With yesterday’s deadline seemingly avoided, the saga does not end. What a wild ride, but in the middle of the rollercoaster, don’t lose the bigger picture. We were headed for a collision, but […]
5 In 5: No Chicks or Treats, Franzia With Benefits, Fresh Prince Airbnb, Macy’s Parade Goes Virtual, Certified Young Person
Each week, Padilla’s Insights + Strategy team stands at the intersection of people, culture and brands to bring you five stories that you can read in five minutes. 1. No […]
Defining Brand Quality
Without a doubt, health care brands play an extremely important role in our lives; they are often the proxy for us to identify health care products and services we would […]
5 In 5: Log-off Incentive, Meals on Heels, Zoom Towns, Away Messages, McDonald’s x Travis Scott
Each week, Padilla’s Insights + Strategy team stands at the intersection of people, culture and brands to bring you five stories that you can read in five minutes. 1. Log-off […]
3 Strategies for Navigating Communications around AI in Health Care
Artificial intelligence (AI) is becoming increasingly important in health care. While the capabilities seem endless and continue to grow, we haven’t seen AI fully implemented in clinical practice, which has […]
Has Sustainability Become a Sacrificial Lamb to Safety in our Food System?
As every news outlet tells us – we’re in unprecedented times. Consumers’ behaviors and values have all been impacted by this pandemic; and one key truth seems to reign above the […]