A broadcast interview is a tremendous awareness-building opportunity. It provides broad reach to key audiences. It validates a company and its spokespeople as thought and market leaders. Often, these opportunities come with […]
Navigating COVID-19 Coverage (4.3.20)
Padilla’s Insights + Strategy and Digital/Social teams scanned the news media and social media conversations surrounding the COVID-19 pandemic to bring you the week’s noteworthy developments: When In Doubt, Think […]
Tips to Keep You Healthy, Happy and Stress Free While Staying Home
Feeling a little stressed or stir-crazy lately? We’re with you! Amidst the current COVID-19 concerns, our daily habits have been upturned and anxiety looms large. While there’s no doubt self-care […]
Layoff Communications Due to COVID-19 – Let Corporate Character Be Your Guide
It’s fair to say that the economic impact of COVID-19 is hitting nearly every organization, and unfortunately many are facing difficult decisions regarding their employees. Regardless of reason, letting people […]
Digital Food Communities: How the Food Industry is Using Social Media to Create a Virtual Kitchen
Food has a way of bringing individuals together. While we do eat to live, it’s also a way to meet with friends, connect with family and re-charge with co-workers, all […]
Get the Bad Ink Out: A Hard-Won Lesson on Creative Inertia
Recently at Joe Smith, we spent some time dwelling on a simple question: “In order to be my most creative self, what do I need to end?” We identified fear, […]
3 Things B2B Marketers Should Think About
For B2B brands, it is important to not only have a strong brand identity, but also think differently and more creatively than your competitors, especially when focusing on cultivating relationships […]
Navigating COVID-19 Coverage
Padilla’s Insights + Strategy and Digital/Social teams scanned the news media and social media conversations surrounding the COVID-19 pandemic to bring you the week’s noteworthy developments: Be Proactive, Not Reactive […]
5 In 5: Sewing Army, Stay Home Sticker, Allbirds, Takeout Tuesday, TP Calculator
Each week, Padilla’s Insights + Strategy team stands at the intersection of people, culture and brands to bring you five stories that you can read in five minutes. 1. The […]
What Can Nonprofits Learn From Dealing With A Public Health Crisis?
New services, new messaging, new virtual workspaces – brands in every industry have been forced to shift. But while we all race to adapt to the new normal brought on […]