Many people work at the wonderfully, delicious intersection of food and media. Creating social posts centered around food? Is that heaven? While it seems glamorous, how exactly do you market […]
It’s Not Dead: Influencer Marketing is Mainstream Now
My colleague, Ali Skahan, attended Social Media Week back in May and shared that one of the key takeaways was that influencer marketing has become block and tackle for many […]
5 in 5: gas, bison, Barry, sneakers, underwear
Each week, Padilla’s Insights + Strategy team stands at the intersection of people, culture and brands to bring you five stories that you can read in five minutes. 1. When […]
Making Sure New Communication Technology Is The Right Technology For Your Medtech Company
Buyers (whether they are surgeons, procurement officers or distributors) are just like us: their time is in high demand, their attention span is ever-shortening, and they are hyper focused in […]
Navigating Change: Planning and Communication are Key
For the past two years we have worked with a client who, just last week, moved approximately 600 employees into a new, state-of-the-art facility. The move represents about half of […]
Three Digital Tools to Help Manage Food Allergies
The number of people currently living with food allergies is growing dramatically and the exact reasons why are hotly debated. Is it our dependence on being too clean? Did we […]
3 Tips for Crisis Planning
Crises happen. Whether it’s a natural disaster or one that has developed internally, a crisis can occur at any time on both a large or small scale. What separates those […]
5 in 5: #GuacDance, recommendations from humans, 1-star reviews, scribbles, Fortnite
Each week, Padilla’s Insights + Strategy team stands at the intersection of people, culture and brands to bring you five stories that you can read in five minutes. 1. TikTok […]
The Creative Side of Project Management
Project managers are often regarded as task managers that are sticklers for scope, schedule and budget. A lesser known, but essential, role they also play is that of facilitators. Facilitation […]
Mom Jeans are Back, and so are Media Drops
Denim miniskirts, chokers and crop tops – those have all gone the way of Laguna Beach, right? Wrong, they’re back and here to stay awhile. Fashion is cyclical, and it […]