From an intern’s perspective, the benefits of an internship are obvious. However, with internships being mutually beneficial relationships, let us not forget what organizations can reap from the opportunity. It […]
3 Tips to Capitalize on the Mommy Blogger Boom
It’s widely cited that mothers control 85 percent of household purchases and spend eight hours a day online. Where do they go for advice on which purchases to make? Mommy bloggers. With over […]
The Foodie Turned Food Marketer
I knew I was what one would call a “foodie” from a young age. I ate everything that was put in front of me, and looked for creative dishes to […]
5 in 5: modeling, karaoke cab fares, student debt game shows, selfie filters and glasses for motion sickness
Each week, Padilla’s Insights + Strategy team stands at the intersection of people, culture and brands to bring you five stories that you can read in five minutes. 1. A […]
Connected, but prepared?
The Internet of Things has revolutionized nearly every industry, and health care is no exception. The cloud, big data and artificial intelligence have created a new ecosystem for how – […]
“Beer me” that wine, will ya?
While the phrase “beer me” will always have more of a ring to it than “Chardonnay me,” people are opting for wine and spirits over beer more and more. In […]
Three Tips for Live Video Events
Marketers in every industry are working to integrate video into their communication arsenal. Rightfully so, with video on deck to drive an estimated 80 percent of internet traffic by next […]
Understanding Paid Social Media in 2018
Posting. Tweeting. Sharing. Creating. Whatever you like to call it, social media is how most of us connect with each other and the brands we love. This year, there are […]
Don’t Let Skip-Gen Travelers Skip Over Your Brand
It seems like multi-generational travel has been around, well, forever. We may have called it by a different name, but don’t you remember those family trips growing up where your […]
5 in 5: dancing robots, immersive travel, designing for Instagram, biometric vacation planning and AI in space
Each week, Padilla’s Insights + Strategy team stands at the intersection of people, culture and brands to bring you five stories that you can read in five minutes. 1. Kicking […]