Each week, Padilla’s Insights + Strategy team stands at the intersection of people, culture and brands to bring you five stories that you can read in five minutes. 1. “Dreamhouse” […]
From Divisiveness Comes Togetherness
Remember what it was like to read the day’s headlines without experiencing a surge of shock, shame or rage? Me neither. It must have been so … inspiring. That sense […]
Being the One in a Million at Food Festivals
If there is one thing that Millennials and Gen Z might like more than instagramming their food, its eating those foods at festivals (and then instagramming it later). Food festivals […]
Why It’s Important for Health Care Organizations to Prepare for a Crisis
Despite even the best planning, crises happen. So, it is important for health care organizations’ crisis policies and procedures to be prepared before the unexpected happens. In a world where […]
Everlane, Glossier, Away: What Millennial Brands are Doing Right
You may not have heard of them, but Millennials can’t get them out of their heads. Brands like Everlane, Glossier and Away are companies that sell different products to a […]
Target Acquired: How to Reach the Right B2B Audience with LinkedIn Advertising
Many people use social media as a purely recreational way to connect with people they know and, let’s face it, pass time. As any good marketer knows, Facebook, Twitter and […]
5 in 5: shoppable television, @Shakespeare, rides to the polls, unforgettable fonts, demanding digital detox
Each week, Padilla’s Insights + Strategy team stands at the intersection of people, culture and brands to bring you five stories that you can read in five minutes. 1. The Truman […]
Health Care’s Challenger Brands
A challenger brand is exactly what it sounds like — a brand that, as an emerging company or division of an established company, is challenging the status quo. It’s an […]
How to Properly (And Successfully) Pitch an Editor on Social Media
I recently got a “screen time” alert breaking down how many hours I spent on my phone in the past week. It calculated everything from how many times I picked […]
Recruiting and Retaining Employees in a Competitive Market
The U.S. Labor Department recently announced that the unemployment rate is the lowest it’s been since 1969. If you do the math, that’s nearly five decades! To put things in […]