Trying to reach Gen Z and millennials? Well, it’s time to talk influencer marketing. Afterall, Gen Z is 40% more likely to follow actors than brands they like on social […]
5 in 5: Fast fashion, Uber, Water Bottles, Tatiana Calderon, Scotch
Each week, Padilla’s Insights + Strategy team stands at the intersection of people, culture and brands to bring you five stories that you can read in five minutes. 1. Forever […]
The Age Of Influence
What first comes to mind when you hear the word influencer? Is it a blogger, someone with a big following on Instagram or a celebrity with a major influence on […]
The Complexity Of Being A Health Care Communicator
The cross-over effects of the PESO model and best practices for a multichannel approach to drive business results. Admit it: if you’re a health care communicator, you know that media […]
As Amazon Goes, So Does Retail
There is no denying the seismic impact Amazon has had on the retail landscape. It has led the way for e-commerce, but ironically it is brick and mortar where Amazon […]
Bringing Your Brand to Life: Corporate Values
Integrity. Respect. Innovation. Collaboration. Chances are, if you’ve read up on corporate values at all, these are all words you’ve heard tossed around time and time again. Don’t get me […]
5 in 5: Google Self-Destructing, E-Sports, Melinda Gates, Smart Jeans, Speedy Texting
Each week, Padilla’s Insights + Strategy team stands at the intersection of people, culture and brands to bring you five stories that you can read in five minutes. 1. Google […]
Artificial Intelligence: 5 Ways Hospital Communicators Should Be Using It
Artificial Intelligence (AI) is being touted as a solution to just about everything. We’re seeing its use in hospitals on the clinical side, but what is the promise for hospital […]
Picking the Right Resolution to Design Your Customer Experience
The most critical and stressful part of customer experience design is the very beginning: do you take a broad, high-level view or a narrow, focused view of the customer journey? […]
Why 2019 is the Best Time Ever for Digital Advocacy
Digital advocacy is the art and science of building grassroots movements for causes, ideas, and products online. While its roots and frequent application are political in nature, creating advocates is […]