Born between 1981 and 1996, millennials are the largest living generation and tracking to have more spending power than baby boomers this year, according to a Bernstein analyst. Millennials are […]
#MeToo and Marketing – Look Before You Leap
Lean in. Unconscious bias. Women’s empowerment. Gender pay gap. Cultural conversations related to the female experience were bubbling for years before the Weinstein story broke, and have only intensified alongside […]
Rx for Success: Creating a Groundswell of Momentum Around Pharma Launches
The pharmaceutical industry is an incredibly lucrative market, with more than $1 trillion in yearly global sales, delivering some of the most exciting and groundbreaking products, while changing the face […]
Surprising…Guess who Influences Your Wine Drinking Habits?
I’m not going to pretend that the wine choices out there aren’t overwhelming. They are! There are a million different wines to choose from and I still feel overwhelmed walking […]
Three Things Your New Employees Want to Know and How You Can Communicate It to Them
Everyone was new to their job at one point in time. Whether you started last week or 20 years ago, some things never change such as the feeling of having […]
Take Pride in Brand Accountability
Now, more than ever, consumers want to interact and purchase from brands that are authentic and clear with their messaging. With the rise of social media, it has become possible […]
Starbucks Response and Racial Bias Training Approach – Yay, Nay or OK?
Unless you’ve been living under a rock, we all know that Starbucks shut down 8,000 stores in North America last week to conduct racial bias training among roughly 175,000 employees. […]
How Companies are Being Uniquely Socially Responsible, and Why Millennials are Backing Them
Co-written by Risa Klein Successful companies are focusing on more than their product features and price to position their brand favorably among a new generation of socially-conscious buyers. As social […]
How to Present Your Product Like a Pro: Best Practices for Wine & Spirits Desksides
As anyone who has pitched deskside meetings knows all too well, securing the right one-on-ones for clients is no simple feat – and worthy of a post in its own […]
Suppliers Play a Vital Role to Help NRA Achieve its Vision
I’ve been attending the National Restaurant Association (NRA) Show since 1995, missing only three over these past 23 years. While the show has obviously changed during this time, the 2018 […]