The murder of George Floyd in Minneapolis two years ago raised awareness of the urgent need for greater diversity, equity and inclusion (DE+I) initiatives. These calls were particularly strong within […]
Google is About to Erase Your Analytics Data … and What Marketers Need to Do Now
The countdown has begun. Google is forcing the rollout of its latest version of Google Analytics, GA4, and it’s a massive upgrade. With the GA4 upgrade comes a lot of […]
3 in 3: BeReal, “Pointless” Goals, Snapchat’s Web Version
Padilla stands at the intersection of people, culture and brands to bring you three stories that you can read in three minutes. 1. BeReal’s Vibe Shift What’s up: BeReal is a […]
Finding Your Share of Voice: Q&A with Crisp’s Dana Miller
Supply chain disruptions have been all over the news headlines. But Padilla client Crisp, a company using AI and real-time analytics to tackle supply chain bottlenecks for consumer goods manufacturers […]
Communicating About Layoffs In A Post-Pandemic World – What’s Different?
Layoffs. It’s a word no one likes to hear. But with the current economic uncertainties, continued supply chain challenges, higher interest rates and profit pressures, we’re likely to start seeing […]
When You Hear “DE+I,” What Do You Think Of?
Social justice, belonging, LGBTQ+, gender, race, ethnicity, equality and many others are words that frequently come to mind immediately. However, disabilities are one area that appear to be overlooked because […]
3 in 3: Newsletters, Prioritizing Reels, IG Creator Marketplace
Padilla stands at the intersection of people, culture and brands to bring you three stories that you can read in three minutes. 1. LinkedIn Launches Newsletters What’s Up: LinkedIn implemented newsletters […]
Twitter Just Became More Collaborative: Announcing CoTweets
Twitter recently announced a limited trial of a new feature on the platform: CoTweets. Simply put, CoTweets allows users to co-author a tweet (check out the image below). This feature […]
Business for Good is Good for Business: The Evolution of CSR to ESG
Increasingly, companies and brands are finding that in the minds of their customers, employees, communities and investors, simply “doing good” is no longer good enough. Today, more and more businesses […]
Q&A: Pride at Padilla
Every June, LGBTQ+ Pride Month offers us an opportunity to both celebrate progress and advocate for future change. This year, in addition to hosting a series of team discussions (catered […]