The FoodMinds upwaRD program is an industry-leading professional recognition and development program, elevating the voices of emerging nutrition communication leaders. This year’s winners were selected for their expertise in translating […]
Pinterest Is The Secret To Your Holiday Marketing Success
Pinterest has always played a significant role in the holiday season. It functions as a hub for all things inspiration, planning, deciding, and buying. Most brands understand the necessity behind […]
The Workplace Word: 4 Ways to Fight “The Great Resignation”
If your organization has been struggling to attract and retain employees since the pandemic started, you’re not alone: 4.3 million workers quit their jobs in August, making it the fifth […]
When Altruism Meets Pragmatism, Social Impact Ignites
Increasingly, companies and brands are finding that in the minds of their customers, employees, communities and investors, simply “doing good” is no longer good enough. Stakeholders want and expect the […]
Control-Based vs. Risk-Taking Buyers: How Understanding Both Can Boost Your Marketing Efforts
One of the most common drivers of any purchase decision is the relationship between what a person is willing to give up in exchange for what a person is going […]
5 in 5: Picks for National Podcast Day
At Joe Smith, we’re a team full of podcast lovers. Even though our commutes haven’t yet returned, you can still find us in the habit of seeking inspiration while we […]
5 in 5: FoodMinds
Each week, Padilla stands at the intersection of people, culture and brands to bring you five stories that you can read in five minutes. This week, FoodMinds, a division of […]
Padilla’s Natalie Smith Recognized with PRSA Richmond’s Highest Honor
We are so proud that our very own Natalie Smith, APR, has been named this year’s recipient of PRSA Richmond’s Thomas Jefferson Award of Excellence in Public Relations. This annual award, […]
Why Legacy Media Continue to Hold Top Online News Rankings Even As Readers Distrust Increases
The American media landscape has become an increasingly fragmented digital news environment. With news originating from a variety of sources – search engines, online media and social media platforms – it could be difficult for legacy media […]
Hispanic Heritage Month: Fifty-Three Years Later
Despite having been first signed into law in 1968 by President Lyndon Johnson, growing up as a white kid in Richmond, Virginia, I don’t think I was even aware of Hispanic Heritage Month (HHM) — observed each […]