Each week, Padilla’s Insights + Strategy team stands at the intersection of people, culture and brands to bring you five stories that you can read in five minutes. 1. Personalized […]
Winning Foundation: How to Nail Your Pharma Product Launch
After years of R&D and investment, you can’t afford a failure to launch. Particularly for challenger brands, the breaking through a crowded marketplace and capturing the attention of your audience […]
An Influencer How-To Guide
Influencer. Curator. Blogger. Instagrammer. Key Opinion Leader. No matter how we refer to them, we can all agree these individuals have captured a place at the marketing table. According to […]
Two Steps to Claiming Your Workplace Confidence
Confidence is a two-way street. When you exude confidence, in turn, others instill confidence in you. And at work, that means people will have confidence that you’ll get the job […]
4 Ways Millennials are Impacting the Food Industry
Born between 1981 and 1996, millennials are the largest living generation and tracking to have more spending power than baby boomers this year, according to a Bernstein analyst. Millennials are […]
#MeToo and Marketing – Look Before You Leap
Lean in. Unconscious bias. Women’s empowerment. Gender pay gap. Cultural conversations related to the female experience were bubbling for years before the Weinstein story broke, and have only intensified alongside […]
Rx for Success: Creating a Groundswell of Momentum Around Pharma Launches
The pharmaceutical industry is an incredibly lucrative market, with more than $1 trillion in yearly global sales, delivering some of the most exciting and groundbreaking products, while changing the face […]
Surprising…Guess who Influences Your Wine Drinking Habits?
I’m not going to pretend that the wine choices out there aren’t overwhelming. They are! There are a million different wines to choose from and I still feel overwhelmed walking […]
Three Things Your New Employees Want to Know and How You Can Communicate It to Them
Everyone was new to their job at one point in time. Whether you started last week or 20 years ago, some things never change such as the feeling of having […]
Take Pride in Brand Accountability
Now, more than ever, consumers want to interact and purchase from brands that are authentic and clear with their messaging. With the rise of social media, it has become possible […]