Each week, Padilla’s Insights + Strategy team stands at the intersection of people, culture and brands to bring you five stories that you can read in five minutes. 1. Ready […]
The Challenge Of Marketing A Pharmaceutical Drug In A Price-Sensitive Environment
“How much does it cost?” Often one of the first questions that come to mind for pharma customers (right behind, “Does it work?”), and a good indicator of the pharma […]
Creating Impactful Point of Sale Tools in the Wine Market
This is the latest in a series of posts that explore how we help wine brands differentiate themselves in the most competitive wine market on the planet. Tchotchkes, swag, call […]
Breaking Into B2B Tech PR
Developing and implementing public relations programs for organizations in the B2B tech space is a unique challenge. We deal with companies in health, hospitality, manufacturing, enterprise software, education and environmental sciences, […]
Q&A with NEXTerns Alums
Padilla NEXTerns, the agency’s summer internship program, offers college students and recent grads opportunities in account service, brand, PR and creative tracks. We had a stellar first class of NEXTerns […]
Envisioning a Sustainable Food Future: Insights from the Sustainable Foods Summit
Eco-labeling, side-stream ingredients and plant-powered retailing. All these topics were up for discussion at the Sustainable Foods Summit in San Francisco on January 16-17, 2019. Ecovia Intelligence’s annual summit, with around 100 […]
5 in 5: Superbowl coverage, not a Superbowl ad, not a Superbowl ad, Superbowl ads and not a Superbowl ad
Each week, Padilla’s Insights + Strategy team stands at the intersection of people, culture and brands to bring you five stories that you can read in five minutes. 1. Brevity […]
Data Storytelling: Effectively communicating clinical data
Scientific data can be powerful, enlightening and reaffirming. Analyses can help shape new thinking about a disease category, investigational treatment or help further define how to overcome the unmet needs […]
Securing a Winning TV Segment
In our digital-first landscape, regional broadcast coverage is sometimes overlooked, but there is value in securing TV segments for clients. With a hyperlocal focus and need for engaging content daily, […]
How to Deliver Brand Messaging that Resonates
Brands are only as good as the messages they send to their target markets. To be sure, there is a lot riding on the success of the message: money and […]