Of all the touch points we have with the people who are important to us at Padilla, our annual Report to the Community is my favorite. Every year since our […]
Six Tips for Managing a Multigenerational Workforce
Managing people is hard. Managing people with different generational perspectives – which may influence their communication preferences, loyalty and work styles – is even harder. But today, with a workforce […]
Introducing The Cookery
Whether you’re a foodie or not, you more than likely have heard of visual food culture. After all, it’s been said that we eat with our eyes first. Also, you’ve probably […]
Retailers Adopt Digital Technology to Bridge Physical and Online Shopping Experience
The retail industry is quickly transforming after store closings reached record levels in 2017. The online marketplace has changed the way consumers shop – but that doesn’t mean brick-and-mortar is […]
Is Cannabis the most versatile ingredient ever discovered? Top chefs explain why they’re high on the green.
The time has come for kale to pass off its crown to a new superfood – another green, also known as cannabis. In honor of today’s national hippy holiday, there […]
4 Questions to Ask Before Taking a Stand on a Social Issue
Earlier this week, Starbucks announced that it would close its more than 8,000 stores on May 29th for racial bias training. While the decision is admirable, the organization didn’t really […]
How to Lure the Driving Force Behind Travel Growth
Millennials are often cited as having a sense of entitlement. In many cases, they are looked at negatively surrounding this perception. As a travel and tourism marketer, I find this […]
Tips for Live Posting an Event
For a conference I attended last week, our team was tasked with creating a strategic social media approach, with the objective of sharing content externally from the event. The challenge? […]
The Tool 90% of Fortune 500 Companies are Using to Engage Employees
According to Gallup, 90 percent of Fortune 500 companies are using CliftonStrengths, an online assessment, as a tool to engage employees and boost performance. These organizations are using CliftonStrengths to […]
Brain Tingling Fun—Understanding ASMR
Spending last week with an eight-year-old on spring break, I was privy to some of her YouTube viewing. She has developed a fascination with watching other kids. They may be […]