The holidays are a unique time of year. For some businesses, things slow down as the year end nears, and budgets and projects wrap up. For others, things ramp up […]
Out of Chaos and Into the Moment
Humans are humans are humans. Whether you’re designing an engaging brand so that you can grow your market share or planning a great birthday party for your daughter, the thinking […]
Instagram, Brands and Women’s Empowerment
Amid our current revival of the fourth wave of feminism, we are seeing more and more women-run brands emerge, especially through Instagram campaigns and marketing. The following brands have taken […]
Marketing Your Physicians
“Marketing” the physicians who are affiliated with a hospital or medical center is a sensible strategy as part of a comprehensive market growth program. But it’s not a simple process […]
5 in 5: deodorant, airline activations, romancing the product placement, main street, Crocs
Each week, Padilla’s Insights + Strategy team stands at the intersection of people, culture and brands to bring you five stories that you can read in five minutes. 1. AI […]
On Deadline With Koury Wilson
Padilla’s Media Relations Consultants represent a group of agency professionals who are delivering top media relations strategies and placements for our clients. This team invests time and expertise to build […]
When is a Tech Brand Not Just a Tech Brand?
Technology companies are a dime a dozen these days. Brands that may once have categorized themselves simply as software, hardware or services organizations are now wedging themselves under the technology […]
LinkedIn is Finally Testing an Events Tool
It is surprising that LinkedIn has not introduced this feature earlier, and for now, it is limited in functionality and location. A select group of users in New York and […]
The Midterm Elections – A Retrospective of Influence and Rhetoric
Election Day was Tuesday, Democrats took the house, Republicans gained seats in the Senate and we likely hit a historic number of voters for this year’s midterm election. People across […]
5 in 5: prescription of Picasso, airline safety videos, fake news newsstand, chat fiction, midterm elections
Each week, Padilla’s Insights + Strategy team stands at the intersection of people, culture and brands to bring you five stories that you can read in five minutes. 1. Contemplate […]