It’s often clients (you!) come to us inquiring about how to work with digital influencers. And like any thoughtful agency partner, our first question is: Why? And not condescendingly. We […]
The Question After the Storm: (How) Should Brands Communicate?
A client of ours, who has been one of the critical organizations providing disaster aid to victims of Hurricanes Harvey and Irma, recently posed a familiar question: how do we […]
Making Room at the Table For Your Food Story
According to Plunkett research, the food and beverage industry is expected to top $7.6 trillion this year. This robust market gives PR pros pitching food and beverage stories many opportunities […]
The Midwest is the OG Silicon Valley
Agriculture is one of the most cutting edge industries in the United States. You read that correctly: farming, which has been around since approximately 12,000 BC, is leading the charge […]
How Facebook is Disrupting Influencer Marketing
Ask any marketer to name two areas that have exponentially grown over the past few years and I guarantee the majority will tell you influencer marketing and targeted paid social. […]
Breaking Up with Breaking News
Breaking up is hard to do. However, in this case, I found it was necessary. You see, like many of you, I have fallen on the hamster wheel of the […]
Consumer Purchasing Behavior Influenced by a Complex Set of Forces
Going to the grocery store might sound like a simple task, but the reality is that multiple societal factors influence what you put in your cart. You might have received […]
Power of Hispanics in Health Marketing
Hispanics remain the nation’s fastest growing population, representing an untapped opportunity for health care marketers. And if growth matters—and you know it does—health care marketers need to seriously consider targeting […]
How Social Media Has Changed How We Experience a Disaster
What if social media existed on Sept. 11, 2001? How would the day and following weeks have been different? I found myself contemplating this while watching the significance social media […]
Communications Lessons From Hurricane Harvey
As Florida now braces itself for Hurricane Irma only two weeks after Hurricane Harvey, those in Texas and Louisiana are just beginning the rebuilding process in the aftermath of a […]