Every month, we’re highlighting stories, trends and tips related to employee engagement and workplace culture that organizations should be keeping top-of-mind in order to engage, retain and recruit top talent. […]
Why Social Media Marketers Love Lightweight Motion Content
In today’s social media landscape, quality content with paid support is essential. Video has proven to be one of the most engaging formats to connect with customers. But, many marketers […]
5 in 5: The Bell, reading, PC police, perfect smile, Gen T
Each week, Padilla’s Insights + Strategy team stands at the intersection of people, culture and brands to bring you five stories that you can read in five minutes. 1. Welcome […]
Me vs. We: Getting Employees On Board After Health Care System Mergers
Congratulations! You made it through the regulatory and legal approvals and signed on the dotted line. You went through the painstaking process of integrating the systems’ brands. Two provider systems […]
Authenticity & Influencers: The Big Takeaways from Social Media Week 2019
For those who aren’t familiar with Social Media Week, it’s a three-day social media and digital marketing conference in New York City. The sessions cover everything from content creation and […]
Are You Forcing Your Brand to Carpool?
In the Midwest, summer is finally approaching. For many of us, this means planning for cabin season. Let’s say you really want to escape the city this year, so you […]
A Researcher’s Perspective: Four Commandments of Thought Leadership
Thought leadership has become the new and shiny strategy for many established and emerging brands. Every brand wants to be the opinion leader, the industry expert who defines the market […]
Tech Leaders Must Embrace Culture Before Digital Transformation Can Happen
Minnesota’s vibrant tech community was on full display last week at the annual gathering of our largest industry group, The Minnesota High Tech Association. Aside from the regular technical demos […]
Brands Tackling Social Issues in the Social Media Age
Cause marketing for brands has shifted in today’s social media landscape. I believe a large part of this has been driven by social media platforms and the opportunity for a […]
5 in 5: burkinis, runway moves, cartoons from Africa, bias, cookies
Each week, Padilla’s Insights + Strategy team stands at the intersection of people, culture and brands to bring you five stories that you can read in five minutes. 1. Representation […]