Back in December, I put my stake in the ground in support of the five travel trends I thought would rise to the top in 2018. Mid-year is here, and […]
5 in 5: Starbucks, Jeff Goldblum, wildfires, AI pledges and J.Crew sizing
Each week, Padilla’s Insights + Strategy team stands at the intersection of people, culture and brands to bring you five stories that you can read in five minutes. 1. Signing […]
Making “The Good Life” a Sustainable One
Co-authored by Natalie Shafer, senior vice president, FoodMinds, a division of Padilla. This year’s Sustainable Brands Conference in Vancouver, B.C., centered on “Redesigning the Good Life” with brands, organizations, commodity […]
You Asked an Editor to Grab Coffee. They Agreed. Now What?
We live in an age where we mostly communicate with each other through screens: double tap to like a picture, text a friend back who just called you to catch […]
Four Ways Internships Boost Employee Engagement
From an intern’s perspective, the benefits of an internship are obvious. However, with internships being mutually beneficial relationships, let us not forget what organizations can reap from the opportunity. It […]
3 Tips to Capitalize on the Mommy Blogger Boom
It’s widely cited that mothers control 85 percent of household purchases and spend eight hours a day online. Where do they go for advice on which purchases to make? Mommy bloggers. With over […]
The Foodie Turned Food Marketer
I knew I was what one would call a “foodie” from a young age. I ate everything that was put in front of me, and looked for creative dishes to […]
5 in 5: modeling, karaoke cab fares, student debt game shows, selfie filters and glasses for motion sickness
Each week, Padilla’s Insights + Strategy team stands at the intersection of people, culture and brands to bring you five stories that you can read in five minutes. 1. A […]
Connected, but prepared?
The Internet of Things has revolutionized nearly every industry, and health care is no exception. The cloud, big data and artificial intelligence have created a new ecosystem for how – […]
“Beer me” that wine, will ya?
While the phrase “beer me” will always have more of a ring to it than “Chardonnay me,” people are opting for wine and spirits over beer more and more. In […]