It’s day 28. The federal government shutdown is the longest in history due to a standoff over $5.7 billion in border wall funding. The unprecedented length of the shutdown means […]
5 in 5: responsive reporters, masculine marketing, feeding the furloughed, deceiving devices, supporting screentime
Each week, Padilla’s Insights + Strategy team stands at the intersection of people, culture and brands to bring you five stories that you can read in five minutes. 1. Alexa, […]
Crisis Response Starts at the Top
When working with newly-named chief executive officers, we often hear them wishing for a quiet, clean entry into their new role. But being challenged right at the onset can be […]
4 Reasons Why Desksides Are An Effective Media Tool For Food Brands
In the ever-changing media landscape, it’s critical for brands to adopt the PESO Model (Paid, Earned, Shared and Owned) as part of their overall communications strategy to ensure they are […]
Balancing Social Activism in the Workplace
Social activists. We all know one: the friend or relative whose apparent job it is to take a deep dive into social issues, develop a viewpoint and then work to […]
AOC & The Changing Role of Social Media in Politics
Social media has changed the way we think about ourselves, our lives, our peers and our brands. Now, we’re seeing it seep into the American political landscape more than ever […]
Defining Provider Value Based On Audience
In an era when every word seems to be parsed and examined in the “what does this mean to me?” microscope, a word like value is one which is interpreted […]
5 in 5: break-ups, emotional cues, canine units, interactive episodes, fan fodder
Each week, Padilla’s Insights + Strategy team stands at the intersection of people, culture and brands to bring you five stories that you can read in five minutes. 1. Hey […]
How to Plan for the “Perfect” Media Day
A few months ago, we put together a two-day NYC media tour for one of our Minneapolis-based clients. The goal of their visit was to share with key travel and […]
Lights, Camera, Tweet: Social Media’s Impact on Hollywood’s Top Hits
With Sunday night’s Golden Globes, 2019 awards season has officially kicked off. For me, awards season is my playoff season and The Oscars is my Super Bowl. From the fashion […]