The time has come for kale to pass off its crown to a new superfood – another green, also known as cannabis. In honor of today’s national hippy holiday, there […]

The time has come for kale to pass off its crown to a new superfood – another green, also known as cannabis. In honor of today’s national hippy holiday, there […]
Earlier this week, Starbucks announced that it would close its more than 8,000 stores on May 29th for racial bias training. While the decision is admirable, the organization didn’t really […]
Millennials are often cited as having a sense of entitlement. In many cases, they are looked at negatively surrounding this perception. As a travel and tourism marketer, I find this […]
For a conference I attended last week, our team was tasked with creating a strategic social media approach, with the objective of sharing content externally from the event. The challenge? […]
According to Gallup, 90 percent of Fortune 500 companies are using CliftonStrengths, an online assessment, as a tool to engage employees and boost performance. These organizations are using CliftonStrengths to […]
Spending last week with an eight-year-old on spring break, I was privy to some of her YouTube viewing. She has developed a fascination with watching other kids. They may be […]
The global pharma market is expected to increase in the coming years, and analysts are expecting heavy M&A activity in the industry. An unfortunate by-product of rapid growth is that […]
Trend spotting is a round-the-clock endeavor in today’s hyper-connected world. As noted by Hartman Group in its recent report, Google and social media has empowered anyone to declare the latest […]
Gen Z and millennials continue to be the generations marketers are trying to reach – but what about my generation, Gen X? This generation is characterized by those born between […]
GenZ, iGen, the Founders – there’s been several names thrown around for the generation post-millennials. These plugged-in, yet grounded digital natives have said, according to MTV, that they plan to […]