This is the latest in a series of posts that explore how we help wine brands differentiate themselves in the most competitive wine market on the planet. U.S. trade professionals […]
Employee Experience – A Design Challenge
We all know Tom. He comes to every meeting with his laptop up, but head down. He’s at the table, but somewhere else. He’ll weather this meeting, just like the […]
Dissecting the Mind of a Surgeon: How Focus Groups Can Shed Light on Marketing Best Practices
As a marketer, how often do you speak directly to the surgeons who use your solutions? How well do you understand their motivations, fears and influences? If you’re like most […]
Influence and Tribalism on Social Media
A recent Pew study showed that only 14 percent of Americans changed their mind on a political or social issue in the past year because of something they saw on […]
Spice-O-Rama
Code Orange… Warning… Code Orange… It’s September and we all know what that means! Pumpkin Spice Season is back with a vengeance. It all started so innocently 15 years ago: […]
5 in 5: free pizza, ice cream delivery, interventions, AI art and Kohl’s
Each week, Padilla’s Insights + Strategy team stands at the intersection of people, culture and brands to bring you five stories that you can read in five minutes. 1. The […]
Social Media Connecting the World Through Food and Travel
A colorful smoothie made for breakfast. That gorgeous charcuterie plate served during lunch. The amazing pot luck spread at the office happy hour. Chances are you or one of your […]
Tips for Engaging Your Remote Employees
4.3 million. That’s the number of U.S. employees who work from home at least half the time, according to the latest statistics from GlobalWorkplaceAnalytics.com. In a world where technology makes […]
Measuring Up: A “This, Not That” List for Social Media Metrics
With recent algorithm changes, bot clean-ups and paid advertising on social media, it can be a challenge to articulate campaign success. As social media managers, it may seem like an […]
5 in 5: driving DJ, construction conspiracy, pumpkin spice in peril, trash talk and a BBQ ban
Each week, Padilla’s Insights + Strategy team stands at the intersection of people, culture and brands to bring you five stories that you can read in five minutes. 1. Don’t […]