Each week, Padilla’s Insights + Strategy team stands at the intersection of people, culture and brands to bring you five stories that you can read in five minutes. 1. KFC’s […]
Annual DC Conference Talks Cannabis, Food Sustainability and More
Co-written by Kathryn Harrington FoodMinds, the food and nutrition division at Padilla, attended the Consumer Federation of America’s 42ndAnnual National Food Policy Conference in Washington, DC. This event brought together more […]
Is Holding a Press Conference Always a Good Idea?
Sometimes you have to explain to clients—not without some regret—that a press conference is not the ideal solution for their announcement. If the first image of a press conference that […]
Three Tips for Updating your Social Media Video Strategy
When we work with our clients on their video strategies, we’re finding that they continue to focus on making minute and a half videos that tell the story of their […]
5 in 5: AR storybooks, Roomba rogues, horoscopes by Amazon, “slow art,” gaming on Snap
Each week, Padilla’s Insights + Strategy team stands at the intersection of people, culture and brands to bring you five stories that you can read in five minutes. 1. Disney […]
Signs Your Creative Health Care Campaigns Will Resonate With Your Consumer
“We need to get creative.” If you’re a health care communicator, you’ve probably heard (or said) this phrase a number of times. When tasked with sharing clinical findings, medical recommendations […]
3 Ways to Better Brainstorming
We’ve all experienced the typical brainstorming session before. Someone says, “We need ideas for how to solve X.” Everyone gets in a conference room, someone asks for ideas and stands […]
4 Things You Need to Know About the Updated Dietary Guidelines Process
In the age of data and transparency, consumers are asking to know more about where their food is coming from and how and why nutrition recommendations are made. And one […]
Facebook Advertising Best Practices: Automatic Placements
When creating advertising campaigns using Facebook Ads Manager, it’s important to understand the different optimizations, settings and features that Facebook offers in order to run efficient and effective ad campaigns. […]
5 in 5: co-branded vests, Xbox PSA, the end of the Earth, neuroaesthetics, digital deep-clean
Each week, Padilla’s Insights + Strategy team stands at the intersection of people, culture and brands to bring you five stories that you can read in five minutes. 1. Patagonia […]