With Instagram’s announcement to test hiding like counts in the U.S. after previous test in seven countries, people are scrambling to predict the impact for brands and influencers. In the […]
5 in 5: Barneys, Weekends, Banking, Wine, Housing
Each week, Padilla’s Insights + Strategy team stands at the intersection of people, culture and brands to bring you five stories that you can read in five minutes. 1. Save […]
How Do You Feel About Mood-vertising?
Beware. Your answer to this question may influence the content you receive. For the past couple of years, media companies have been experimenting with targeting readers based on their mood. […]
Is Single-Channel Comms Bad For B2B Brands?
How a multi-channel strategy can help you connect with buyers in the right place and at the right time. If you asked tourists in Times Square how they got to […]
On Deadline with Brian Ellis
Padilla’s Media Relations Consultants represent a group of agency professionals who are delivering top media relations strategies and placements for our clients. This team invests time and expertise to build […]
5 in 5: Amazon Ads, Facebook News, Porsche, Disney Plus, Space Travel
Each week, Padilla’s Insights + Strategy team stands at the intersection of people, culture and brands to bring you five stories that you can read in five minutes. 1. Amazon […]
The Importance Of Empathy During A Health Care Crisis
Like any other industry, health care organizations need to be ready for a crisis to happen at any moment. Its preparedness is particularly important because health care was built to […]
2020 Food & Beverage Trends
Before you click off because you think this is “just another” 2020 food trends story, hold please! This past week has been one filled with several 2020 trend prediction reports, […]
Bye-bye brand police: Governing brand in a decentralized workforce
The jobs of brand and creative professionals, regardless of company size, are growing in complexity. More than just developing and deploying a brand that can rise above competitive noise, they […]
A Guide to Holiday Social Campaigns
Here they come – the holidays. According to the National Retail Federation, Halloween spending alone reached $9 billion in 2018 and is expected to reach up to $8.8 billion this […]