Each week, Padilla’s Insights + Strategy team stands at the intersection of people, culture and brands to bring you five stories that you can read in five minutes. 1. Cold […]
Landscape Mapping: Your “GPS” for Pharma Marketing Communications
Look before you leap. Good advice no matter what you’re doing. Great advice if what you’re doing happens to be marketing a pharma product. Landscape mapping paints a clear picture of […]
What This Year’s Top Films Can Teach Us About Brand Strategy (Part 1)
2018 was a decidedly great year for the film industry, marked by many milestones that suggest moviegoers are ready for diversity and a fresh perspective. Over President’s Day Weekend, Black Panther […]
The B2B Marketer’s Wishlist for 2019? Video!
If you know a thing or two about Padilla peeps, it’s that we’re pretty obsessed with the media – especially utilizing the right media channels to make the most meaningful […]
Use Research to Avoid These 3 New Product Pitfalls
Each year, roughly 80 percent of new products entering the market fail. How can this number be so high? And what can you do to prevent failure? At SMS Research […]
5 in 5: digital courtesy, snowball fights, designing for brain waves, magical commutes, invisible language lines
Each week, Padilla’s Insights + Strategy team stands at the intersection of people, culture and brands to bring you five stories that you can read in five minutes. 1. Hey […]
4 Key Insights from the Personalized Nutrition Conference
Healthcare practitioners, researchers, and thought leaders gathered in Seattle in November 2018 for the Personalized Nutrition conference held by the American College of Nutrition (ACN). The conference highlighted cutting-edge research […]
3 Bold Moves in Food Launches
Launching a food product in today’s marketplace isn’t what it used to be. You must admit: life was simpler when R&D drove the decision-making process. They’d make the call on […]
The Disengaged Employees Have Spoken: Three Themes We Heard from the Road
Recently, my colleagues and I took several road (and air) trips to visit client sites and interview their employees. Part of a larger effort around improving the organization’s culture, we […]
The Impact of Meme Marketing
Last week, I attended a networking event put on by New York Women in Communications with other ladies from the New York office. The event was a Q&A with Hayley […]