There is a lot of talk about how predictive models drive marketing decisions. Clients are now asking for agencies to “predict” the channels that will drive the majority of new […]
All Posts by Dan Reilly
Get the Most from Your Data
Padilla recently hosted a POV webcast event about how to use data to uncover communication insights, and as the SMS Research Advisors lead, I had the pleasure of moderating the […]
Market Research 101, Part One: Measuring WHAT People Do
There are many different methods and reasons to conduct market research. In this three-part series, we’ll explain the three different elements of market research: WHAT people do, HOW they do […]
How Understanding Risk and Control Can Improve Your Relationships
By understanding risk-control tolerance and the nature of relationships, you can better meet their unspoken needs and expectations, building the trust needed for a successful partnership.
How to Deliver Brand Messaging that Resonates
Brands are only as good as the messages they send to their target markets. To be sure, there is a lot riding on the success of the message: money and […]
Use Research to Avoid These 3 New Product Pitfalls
Each year, roughly 80 percent of new products entering the market fail. How can this number be so high? And what can you do to prevent failure? At SMS Research […]
Know Your Audience: How Market Research Can Help You Know What to Say and Where to Say It
When I sit down with a new client, the conversation inevitably centers around a common question: What is the best way to reach my target customer? In technical terms, we […]
Three Insights from the Research Side of Engaging Employees
To create the model that drove the recent Engage by Stage research, we spent a lot of time thinking about all the variables that could change the way an employee […]
All Attributes are NOT Created Equal
For the most part, consumers know what they find valuable. When you shop for a product, as a consumer, you can articulate what benefits you want and costs you are […]