Dan Reilly, Author at The Buzz Bin

Dan Reilly

| Follow me on Twitter: @Padilla_Comm

The focus of Dan’s work centers on discovering why buyers behave the way they do (or don’t). As lead for Padilla’s research division, SMS Research Advisors, Dan helps clients improve how products and services perform in their markets. From ideation and new product development to brand imaging and message testing, he’s done it all in his 20 years in research. While Dan has a wide array of industry experience, he mostly focuses on health care, technology, food and beverage and agriculture. Dan holds an MBA and is finishing his PhD in Psychology.

All Posts by Dan Reilly

February 5, 2019February 5, 2019Brand

How to Deliver Brand Messaging that Resonates

Brands are only as good as the messages they send to their target markets. To be sure, there is a lot riding on the success of the message: money and […]

December 10, 2018December 11, 2018B2B

Use Research to Avoid These 3 New Product Pitfalls

Each year, roughly 80 percent of new products entering the market fail. How can this number be so high? And what can you do to prevent failure? At SMS Research […]

October 2, 2018October 2, 2018B2B

Know Your Audience: How Market Research Can Help You Know What to Say and Where to Say It

When I sit down with a new client, the conversation inevitably centers around a common question: What is the best way to reach my target customer? In technical terms, we […]

March 5, 2018March 5, 2018Employee Engagement

Three Insights from the Research Side of Engaging Employees

To create the model that drove the recent Engage by Stage research, we spent a lot of time thinking about all the variables that could change the way an employee […]

August 30, 2017August 30, 2017Industry Trends

All Attributes are NOT Created Equal

For the most part, consumers know what they find valuable. When you shop for a product, as a consumer, you can articulate what benefits you want and costs you are […]

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