One of the most common drivers of any purchase decision is the relationship between what a person is willing to give up in exchange for what a person is going […]
All Posts by Dan Reilly
3 Potential Product Launch Pitfalls
Most marketing professionals can recount at least one new idea that their company thought was going to be a big success – but ended up being an unmitigated failure. In […]
Supply Chain in a Post-COVID Environment
There’s no doubt that the pandemic has changed consumer behaviors and motivations. And when we thought about the specific ways supply chain was being impacted by COVID, we conducted in-depth […]
How to Measure Patient Loyalty and NPS for Health Care Companies
I recently joined the Touchpoint Media podcast as a guest and we discussed the common ways hospital systems attempt to measure Voice of Customer (VoC), including Net Promoter Score (NPS), […]
Anatomy of a Pandemic
The pandemic is transforming both consumer behaviors and business practices. Are you curious about which buying behaviors may stick around, and how you can adapt to each stage of the […]
Defining Brand Quality
Without a doubt, health care brands play an extremely important role in our lives; they are often the proxy for us to identify health care products and services we would […]
What do Crying Babies have to do with Predictive Models?
There is a lot of talk about how predictive models drive marketing decisions. Clients are now asking for agencies to “predict” the channels that will drive the majority of new […]
Get the Most from Your Data
Padilla recently hosted a POV webcast event about how to use data to uncover communication insights, and as the SMS Research Advisors lead, I had the pleasure of moderating the […]
Market Research 101, Part One: Measuring WHAT People Do
There are many different methods and reasons to conduct market research. In this three-part series, we’ll explain the three different elements of market research: WHAT people do, HOW they do […]
How Understanding Risk and Control Can Improve Your Relationships
By understanding risk-control tolerance and the nature of relationships, you can better meet their unspoken needs and expectations, building the trust needed for a successful partnership.