There’s no doubt that the pandemic has changed consumer behaviors and motivations. And when we thought about the specific ways supply chain was being impacted by COVID, we conducted in-depth […]

There’s no doubt that the pandemic has changed consumer behaviors and motivations. And when we thought about the specific ways supply chain was being impacted by COVID, we conducted in-depth […]
I recently joined the Touchpoint Media podcast as a guest and we discussed the common ways hospital systems attempt to measure Voice of Customer (VoC), including Net Promoter Score (NPS), […]
The pandemic is transforming both consumer behaviors and business practices. Are you curious about which buying behaviors may stick around, and how you can adapt to each stage of the […]
Without a doubt, health care brands play an extremely important role in our lives; they are often the proxy for us to identify health care products and services we would […]
There is a lot of talk about how predictive models drive marketing decisions. Clients are now asking for agencies to “predict” the channels that will drive the majority of new […]
Padilla recently hosted a POV webcast event about how to use data to uncover communication insights, and as the SMS Research Advisors lead, I had the pleasure of moderating the […]
There are many different methods and reasons to conduct market research. In this three-part series, we’ll explain the three different elements of market research: WHAT people do, HOW they do […]
By understanding risk-control tolerance and the nature of relationships, you can better meet their unspoken needs and expectations, building the trust needed for a successful partnership.
Brands are only as good as the messages they send to their target markets. To be sure, there is a lot riding on the success of the message: money and […]
Each year, roughly 80 percent of new products entering the market fail. How can this number be so high? And what can you do to prevent failure? At SMS Research […]