Cause marketing for brands has shifted in today’s social media landscape. I believe a large part of this has been driven by social media platforms and the opportunity for a […]
All Posts by Jason Stemm
#4Earth
Social media has created a new kind of currency, different than crypto and nothing Warhol could have imagined. It is the social currency of “likes” and jackpot of virality. We’ve […]
Woke but Broke
Now that Millennials are even accused of killing sex, the idea of consumerism that has driven our economy must be reconsidered. Despite having unprecedented debt and facing the notion of […]
LinkedIn is Finally Testing an Events Tool
It is surprising that LinkedIn has not introduced this feature earlier, and for now, it is limited in functionality and location. A select group of users in New York and […]
Four Takeaways From PMA Fresh Summit
The Produce Marketing Association’s annual Fresh Summit recently took place in Orlando. All facets of the produce industry from around the globe were on hand to connect with customers throughout […]
Influence and Tribalism on Social Media
A recent Pew study showed that only 14 percent of Americans changed their mind on a political or social issue in the past year because of something they saw on […]
Five Tips for Finding Gems at Fancy Food Show
Are you looking for the next breakthrough or disruptive food? Then there is a good chance you will be at the Summer Fancy Food Show this weekend. It’s that time […]
Brain Tingling Fun—Understanding ASMR
Spending last week with an eight-year-old on spring break, I was privy to some of her YouTube viewing. She has developed a fascination with watching other kids. They may be […]
Catch a Shooting Star: Jumping on Trends Before They Fade
Trend spotting is a round-the-clock endeavor in today’s hyper-connected world. As noted by Hartman Group in its recent report, Google and social media has empowered anyone to declare the latest […]
Humanity in a World of Algorithms
It was 2006. MySpace was the most popular website, the Flip camera was the latest technology, and the iPhone was still a year away. I pitched the brand manager of […]