“Eat food. Not too much. Mostly plants.” I have been thinking about Michael Pollan’s well known quote recently. Plant-based meat alternatives are a booming business. While still a fraction of […]
All Posts by Jason Stemm
Show and Tell: Crafting Your Food Story
Show, don’t tell. I’ve been hearing that more and more, whether it is about an athlete’s performance, a politician’s actions or a child’s behavior. With food, you must do both. […]
Brands Tackling Social Issues in the Social Media Age
Cause marketing for brands has shifted in today’s social media landscape. I believe a large part of this has been driven by social media platforms and the opportunity for a […]
#4Earth
Social media has created a new kind of currency, different than crypto and nothing Warhol could have imagined. It is the social currency of “likes” and jackpot of virality. We’ve […]
Woke but Broke
Now that Millennials are even accused of killing sex, the idea of consumerism that has driven our economy must be reconsidered. Despite having unprecedented debt and facing the notion of […]
LinkedIn is Finally Testing an Events Tool
It is surprising that LinkedIn has not introduced this feature earlier, and for now, it is limited in functionality and location. A select group of users in New York and […]
Four Takeaways From PMA Fresh Summit
The Produce Marketing Association’s annual Fresh Summit recently took place in Orlando. All facets of the produce industry from around the globe were on hand to connect with customers throughout […]
Influence and Tribalism on Social Media
A recent Pew study showed that only 14 percent of Americans changed their mind on a political or social issue in the past year because of something they saw on […]
Five Tips for Finding Gems at Fancy Food Show
Are you looking for the next breakthrough or disruptive food? Then there is a good chance you will be at the Summer Fancy Food Show this weekend. It’s that time […]
Brain Tingling Fun—Understanding ASMR
Spending last week with an eight-year-old on spring break, I was privy to some of her YouTube viewing. She has developed a fascination with watching other kids. They may be […]