Hootsuite released its annual global report showing that in 2020 we will likely pass the point where over half of the global population is on social media. We’ve already passed […]
All Posts by Jason Stemm
“Back In My Day” vs. 2030 Food Predictions
We’ve been bombarded with 2020 predictions from starfruit to tigernut flour, but while reading them I also noticed some recurring favorites of years past. More plants. More sustainable sourcing. More […]
Instagram Asks “Do They Really Like Me”
With Instagram’s announcement to test hiding like counts in the U.S. after previous test in seven countries, people are scrambling to predict the impact for brands and influencers. In the […]
As Amazon Goes, So Does Retail
There is no denying the seismic impact Amazon has had on the retail landscape. It has led the way for e-commerce, but ironically it is brick and mortar where Amazon […]
Social Activism IRL
As UN Climate week begins, I wanted to write about this past Friday. What started as an idea from one person, spread online getting millions of people planning to come […]
Plant-Based vs Plant-Forward
“Eat food. Not too much. Mostly plants.” I have been thinking about Michael Pollan’s well known quote recently. Plant-based meat alternatives are a booming business. While still a fraction of […]
Show and Tell: Crafting Your Food Story
Show, don’t tell. I’ve been hearing that more and more, whether it is about an athlete’s performance, a politician’s actions or a child’s behavior. With food, you must do both. […]
Brands Tackling Social Issues in the Social Media Age
Cause marketing for brands has shifted in today’s social media landscape. I believe a large part of this has been driven by social media platforms and the opportunity for a […]
#4Earth
Social media has created a new kind of currency, different than crypto and nothing Warhol could have imagined. It is the social currency of “likes” and jackpot of virality. We’ve […]
Woke but Broke
Now that Millennials are even accused of killing sex, the idea of consumerism that has driven our economy must be reconsidered. Despite having unprecedented debt and facing the notion of […]