Most health care organization these days can tell you just how difficult it is to get newsrooms to focus on any other health story besides the latest developments of the […]
All Posts by Margo O'Hara
Three Questions To Ask Your SME (Subject Matter Expert)
Despite shrinking newsrooms, the pressure and expectation of coverage remains. For the most part, basic product launches and the announcement of a new business imperative just aren’t going to cut […]
3 Ways Med Tech Companies Can Make Earned Media Dollars Go Farther
“We want news coverage so people know who we are.” But awareness among which stakeholders? And what do we want them to do with that information? For med tech companies […]
Making Sure New Communication Technology Is The Right Technology For Your Medtech Company
Buyers (whether they are surgeons, procurement officers or distributors) are just like us: their time is in high demand, their attention span is ever-shortening, and they are hyper focused in […]
Medtech Marketing Pulse Check: 3 Key Priorities, 3 Key Markets
Few industries can rival the excitement – and the risk – that ripples through the medical device health care sector. The thrill of bringing science and invention to life is […]
Medical Device Messaging: 3 Audiences, 3 Approaches
The medical device health care sector has the thrill of bringing science and invention to life – and the challenge of doing so for a broad range of stakeholders. For […]
Association-Sponsored Research: Get The Credit You Deserve
When medical associations agree to fund outside clinical research, they take a calculated risk. Sponsoring such research is a high-stakes financial decision. And there are no guarantees that research results […]
Going Beyond Traditional Medical Device Marketing Strategies
When it comes to driving results, the quantity of your marketing output is just as important as its quality. Amid labeling regulations, stiff competition and the increasingly limited face time […]
Connected, but prepared?
The Internet of Things has revolutionized nearly every industry, and health care is no exception. The cloud, big data and artificial intelligence have created a new ecosystem for how – […]
How to Engage Employees Beyond a Campaign Launch
A campaign launch for a hospital or health system is no small feat. Whether the campaign aims to promote a new service line, same day appointments or an organization rebrand, […]