Developing and implementing public relations programs for organizations in the B2B tech space is a unique challenge. We deal with companies in health, hospitality, manufacturing, enterprise software, education and environmental sciences, […]
Don’t just have a dream. Have a plan.
“I ain’t Martin Luther King. I don’t need a dream. I have a plan.” ? – Spike Lee, actor and director Having a plan is critical to success, in business […]
The B2B Marketer’s Wishlist for 2019? Video!
If you know a thing or two about Padilla peeps, it’s that we’re pretty obsessed with the media – especially utilizing the right media channels to make the most meaningful […]
Use Research to Avoid These 3 New Product Pitfalls
Each year, roughly 80 percent of new products entering the market fail. How can this number be so high? And what can you do to prevent failure? At SMS Research […]
Brands create expectations. Experiences reinforce them. (Part 2)
Last week in Part 1, we looked at how brands help people make decisions. They first create expectations around offerings, quality, price, service, and more. Then they deliver experiences that […]
Brands create expectations. Experiences reinforce them. (Part 1)
Think about the last time you came across a new or unfamiliar brand. Likely the flash of an unrecognizable logo, a billboard, a banner ad, or a storefront. You start […]
Leverage and Amplify Company Partnerships on Social Media
In the business-to-business space, the introduction of a new partnership can be an exciting and monumental moment for a company. It can mark a stride in a new direction or […]
Target Acquired: How to Reach the Right B2B Audience with LinkedIn Advertising
Many people use social media as a purely recreational way to connect with people they know and, let’s face it, pass time. As any good marketer knows, Facebook, Twitter and […]
Know Your Audience: How Market Research Can Help You Know What to Say and Where to Say It
When I sit down with a new client, the conversation inevitably centers around a common question: What is the best way to reach my target customer? In technical terms, we […]
5 Tips to Master Social Media for B2B Trade Shows
Co-written by Chloe Wiersma Trade shows are an essential opportunity for B2B companies. Days of presentations and mixers are built around the purpose of spreading ideas and getting exposure. But […]