The most critical and stressful part of customer experience design is the very beginning: do you take a broad, high-level view or a narrow, focused view of the customer journey? […]
Market Research 101, Part One: Measuring WHAT People Do
There are many different methods and reasons to conduct market research. In this three-part series, we’ll explain the three different elements of market research: WHAT people do, HOW they do […]
6 Ways to Maximize Reach of Editorial Content
As editorial teams continue to get leaner, publications are relying on subject matter experts (SMEs) to submit content for placement in print and online. This is especially true in the […]
Free Guidebook: How B2B Communicators Can Utilize Multi-Channel Communication Strategy
B2B companies are up against some significant communication challenges. The media landscape is more fractured than ever and capturing the attention of buyers is increasingly complicated. Too often, B2B brands […]
Why Social Media Marketers Love Lightweight Motion Content
In today’s social media landscape, quality content with paid support is essential. Video has proven to be one of the most engaging formats to connect with customers. But, many marketers […]
Are You Forcing Your Brand to Carpool?
In the Midwest, summer is finally approaching. For many of us, this means planning for cabin season. Let’s say you really want to escape the city this year, so you […]
A Researcher’s Perspective: Four Commandments of Thought Leadership
Thought leadership has become the new and shiny strategy for many established and emerging brands. Every brand wants to be the opinion leader, the industry expert who defines the market […]
Tech Leaders Must Embrace Culture Before Digital Transformation Can Happen
Minnesota’s vibrant tech community was on full display last week at the annual gathering of our largest industry group, The Minnesota High Tech Association. Aside from the regular technical demos […]
How Understanding Risk and Control Can Improve Your Relationships
By understanding risk-control tolerance and the nature of relationships, you can better meet their unspoken needs and expectations, building the trust needed for a successful partnership.
The Cherry and the Sundae – A Recipe for Customer Experience
“Did you see the cup?” asked my wife as we circled the Subaru Outback that magically had landed in our driveway. Did I see it? It was the first thing […]