Thought leadership has become the new and shiny strategy for many established and emerging brands. Every brand wants to be the opinion leader, the industry expert who defines the market […]
Tech Leaders Must Embrace Culture Before Digital Transformation Can Happen
Minnesota’s vibrant tech community was on full display last week at the annual gathering of our largest industry group, The Minnesota High Tech Association. Aside from the regular technical demos […]
How Understanding Risk and Control Can Improve Your Relationships
By understanding risk-control tolerance and the nature of relationships, you can better meet their unspoken needs and expectations, building the trust needed for a successful partnership.
The Cherry and the Sundae – A Recipe for Customer Experience
“Did you see the cup?” asked my wife as we circled the Subaru Outback that magically had landed in our driveway. Did I see it? It was the first thing […]
Two Questions for B2B Brands on Social Media
As social media continues to dominate the digital realm, B2B companies are realizing the importance of having a strong social media presence. Yet many marketing managers are juggling several efforts […]
5 Tips for Marketing to Chefs
Foodservice marketing is an underappreciated art. Consider for a moment the time and channel constraints. At a very basic level, most chefs work from 4pm to 1am (not including lunch […]
Breaking Into B2B Tech PR
Developing and implementing public relations programs for organizations in the B2B tech space is a unique challenge. We deal with companies in health, hospitality, manufacturing, enterprise software, education and environmental sciences, […]
Don’t just have a dream. Have a plan.
“I ain’t Martin Luther King. I don’t need a dream. I have a plan.” – Spike Lee, actor and director Having a plan is critical to success, in business and in […]
The B2B Marketer’s Wishlist for 2019? Video!
If you know a thing or two about Padilla peeps, it’s that we’re pretty obsessed with the media – especially utilizing the right media channels to make the most meaningful […]
Use Research to Avoid These 3 New Product Pitfalls
Each year, roughly 80 percent of new products entering the market fail. How can this number be so high? And what can you do to prevent failure? At SMS Research […]