Graduating from college and applying for your first job is generally a stressful milestone, but as the pandemic lingers on and work environments shift, it adds an unprecedented challenge that […]
The Workplace Word: 3 Relationships that Drive Employee Engagement
Last month I celebrated 11 years with Padilla. What started out as a summer internship just after graduating college became the place that has shaped my career for over a […]
Don’t Stick A Pin In It – Create A “Consideration Calendar”
Having spent many years in agency Creative departments, managing projects and advertising campaigns from start to finish, the excitement of watching a concept grow (born from well-researched insights, of course) […]
Your Brand’s “Earprint”
We often talk about how your brand “shows up”. Well, fair to say that we mean that more figuratively than literally these days. The pandemic has shifted in-person engagements online […]
Are We There Yet? Returning to the Workplace Post-pandemic
Strategies, approaches and implications for communicators. We’ve all been comparing notes on these as we ponder company return-to-workplace plans, which we’ve been thinking about as frequently as we’ve been talking […]
TikTok: Underrated or Overrated?
In case you’ve missed it, TikTok has been steadily taking over the social media world. According to Business of Apps, 689 million people around the world currently use TikTok monthly […]
3 Potential Product Launch Pitfalls
Most marketing professionals can recount at least one new idea that their company thought was going to be a big success – but ended up being an unmitigated failure. In […]
Journalist Burnout and Its Effect on Public Relations
There have been a number of alarming stories lately about the burnout rate among journalists. While many of these stories focus on the physical and mental toll the COVID-19 pandemic […]
Misses, Hits and Optimism for What’s Next
In the June 2020 issue of O’Dwyer’s, my colleagues at Padilla and I laid out six predictions that we believed would come to bear once we emerged from the COVID-19 […]
Why Social Capitalism Is Future of Business & Brand Health
Trust in institutions is at an all-time low. While businesses tend to fare better than Governments, NGOs and Media, their trust, too, is incredibly fragile. Enter social capitalism. This fragility stems from […]