When it comes to marketing buzzwords of the day, sustainability has, well, staying power. But it’s about much more than just protecting the planet. The Minneapolis/St. Paul Business Journal held […]
Padilla Welcomes SHIFT To Its Family of Brands
Across seven offices and many work-from-home setups, Padilla team members and SHIFTers alike are anxiously awaiting the formal addition of SHIFT to Padilla’s roster of operating brands. As we count […]
Do Americans Trust the Media? Research Shows It’s Complicated
We’ve all seen the headlines – trust in the media is at a low point. According to Reuters Institute’s 2021 Digital News Report, only 29% of Americans say that they […]
3 Takeaways From The Viral TikTok Brand Moment of Emily Zugay
A tale of TikTok marketing strategy… Recently, TikTok creator Emily Zugay pretty much broke the internet by critiquing and redesigning iconic brand logos such as Starbucks, Apple and H&R Block, reworking them to introduce […]
The Workplace Word: 4 Ways to Fight “The Great Resignation”
If your organization has been struggling to attract and retain employees since the pandemic started, you’re not alone: 4.3 million workers quit their jobs in August, making it the fifth […]
When Altruism Meets Pragmatism, Social Impact Ignites
Increasingly, companies and brands are finding that in the minds of their customers, employees, communities and investors, simply “doing good” is no longer good enough. Stakeholders want and expect the […]
Control-Based vs. Risk-Taking Buyers: How Understanding Both Can Boost Your Marketing Efforts
One of the most common drivers of any purchase decision is the relationship between what a person is willing to give up in exchange for what a person is going […]
Should Your Brand be on TikTok?
What do Fleetwood Mac’s song Dreams, whipped coffee, sea shanty singalongs, and a feta-cheese pasta recipe have in common? They were all discovered (or rediscovered) by millions in the last few months—all thanks to TikTok, the […]
Reporters Share Advice for Successful Storytelling
With COVID-19, social justice, diversity, and inclusion (D&I), and other hot topics governing coverage across trade and mainstream media, what are editors, reporters, and media gatekeepers looking for as they navigate through hundreds of pitches? Ayanna Alexander, social justice reporter at […]
In the Office or Out: Tips for Making a Hybrid Work Environment Work
It looked like the pandemic was nearly over – at least over enough for companies to consider bringing their employees back to the office. The past several months saw employers […]