We all engage with brands in search of value. But for any brand, pinpointing and delivering on the value customers seek, and doing it consistently, can be daunting – customer needs […]
The Power of Multi-Agency Partnerships
It’s not uncommon these days to bring multiple agencies together on a single assignment. But that wasn’t always the case, or if it was, it usually came with silos and […]
5 In 5: Chipotle Cuffing Menu, Gap Khakis, Free Thanksgiving Dinner, Hefty Party Parkas, Ugly Sweater Snacks
Each week, Padilla’s Insights + Strategy team stands at the intersection of people, culture and brands to bring you five stories that you can read in five minutes. 1. Chipotle […]
Happy COVID Thanksgiving
With the CDC guidelines in place, Thanksgiving is going to look a lot different this year. My celebration will only consist of our nuclear family. No trips and no visitors […]
Building Technology Thought Leaders, One Brand At A Time
Innovation has been described as a business strategy, a brand value, even an organizational characteristic. It implies continuous ideation, creativity and execution based on an ability to understand and meet […]
The Ripple Effect: A Focus on Mental Health
The impact of the COVID-19 pandemic is having a ripple effect across all areas of the healthcare industry — and more changes are expected. To help navigate the short, medium […]
Monthly Monitor: Happy Hol-NO-days?
There’s a lot of talk about what “normal” looks like these days. People refer to “the new normal” and “the next normal” as if we might wake up one day […]
Election Day (i.e.., week or month) and the Food & Beverage Companies Helping Us Cope
It’s 9:36 a.m. on Election Day, and I’m sitting down in my home office to write an article that will hopefully add value for food and beverage marketers, but I […]
The Workplace Word: How to Navigate Your Employees’ Political Expressions
Oh, 2020. Thanks to a world-wide pandemic, clashes over racial injustice, economic struggles and more, it’s become one of the most politically charged election years in decades. Yet somehow we […]
2021 Consumer Behavior Trends: Fragility, Slow Movement, OPT Culture
There’s a lot of talk about what normal looks like these days. People refer to “the new normal” and “the next normal” as if we might wake up one day […]