With one in four people expected to be diagnosed with a mental health condition in their lifetime, and a clear spotlight on the issue which is feared to compound and grow as the pandemic continues, it’s easy to understand why people are concerned. In light of this, many companies have been asked to use their expertise or focus their efforts into areas that can support finding solutions to these challenges.
In health technology, there are thousands of apps and tools available to support mental health and wellbeing. But how do health tech brands help people make the right choice for their personal needs?
It starts with authentic communication:
- Be clear – not every product or service is right for every person, so be clear who it’s for and who it’s not for. Mental health is a massive area with many facets – just as there are for physical health. What aspect does your technology address and why is that important to the overall picture of mental health and wellbeing?
- Establish credibility – have you proven why your solution is the right choice? Do you have unique expertise? What is your story in mental health? Think about ways to do this beyond the product or offering itself, but also the broader corporate story.
- Be honest – ensure the resource does what you say it will do. This means being realistic and not overpromising. Be conscious that there is a spectrum of wellbeing and while some people may be looking for tools, others may be looking for connection. Contextualize your offering honestly and responsibly so as to not build unnecessary expectation.
This article was authored by Elizabeth Mozel-Jury, Director, at sister company AXON Communications.
If you are working in this area and want to discuss your health tech brand and how we can help you to shape and communicate a compelling and credible story, please get in touch.