Unless you’ve been living under a rock, we all know that Starbucks shut down 8,000 stores in North America last week to conduct racial bias training among roughly 175,000 employees. […]
How Companies are Being Uniquely Socially Responsible, and Why Millennials are Backing Them
Co-written by Risa Klein Successful companies are focusing on more than their product features and price to position their brand favorably among a new generation of socially-conscious buyers. As social […]
How to Present Your Product Like a Pro: Best Practices for Wine & Spirits Desksides
As anyone who has pitched deskside meetings knows all too well, securing the right one-on-ones for clients is no simple feat – and worthy of a post in its own […]
Suppliers Play a Vital Role to Help NRA Achieve its Vision
I’ve been attending the National Restaurant Association (NRA) Show since 1995, missing only three over these past 23 years. While the show has obviously changed during this time, the 2018 […]
Driving Career Success and Passion: for New Graduates and Beyond
It’s that time of year. Thousands of new graduates are heading out to the workplace, looking for that perfect job and an opportunity to make their mark on the world. […]
Audience-first, Influencers and Trust: 3 Social Trends
Social media is dynamic. That’s certainly the case today with Facebook always in the news. To see the real trends, past the hype, it’s best to look a bit further. […]
How To Pitch (and Develop a Personal Relationship With) Media
From past experience, reporters are much more inclined to answer you if they know you’re taking the time to personally pitch them. It can be a bit daunting to look […]
Establishing the Right Connections to Fuel Success for Health Associations
If only one person had a phone, would it be valuable? Hardly – who could you call? The technology only became more valuable as it was popularized. The strength of […]
Breaking Down Complex Communications for the C-Suite
PR pros’ role has never been more critical. Important goals and initiatives will succeed if they are clearly understood and widely appreciated, and we make that happen. It’s a complex […]
The Evolving Role of Data and Technology in our Lives
Five months into 2018 and think pieces on “breaking up with your smartphone” are starting to feel a little cliché. At the same time, we also seem to be at […]