Most marketing professionals can recount at least one new idea that their company thought was going to be a big success – but ended up being an unmitigated failure. In […]
Journalist Burnout and Its Effect on Public Relations
There have been a number of alarming stories lately about the burnout rate among journalists. While many of these stories focus on the physical and mental toll the COVID-19 pandemic […]
5 In 5: Meme Stocks, Resignations, Hard Seltzer, New Detectorists, Schmooze
Each week, Padilla’s Insights + Strategy team stands at the intersection of people, culture and brands to bring you five stories that you can read in five minutes. 1. Meme […]
5 In 5: Geriatric Millennial, Reopening of Society, Pride Legos, Fast & Furious, DIY Video Games
Each week, Padilla’s Insights + Strategy team stands at the intersection of people, culture and brands to bring you five stories that you can read in five minutes. 1. Geriatric […]
Misses, Hits and Optimism for What’s Next
In the June 2020 issue of O’Dwyer’s, my colleagues at Padilla and I laid out six predictions that we believed would come to bear once we emerged from the COVID-19 […]
Why Social Capitalism Is Future of Business & Brand Health
Trust in institutions is at an all-time low. While businesses tend to fare better than Governments, NGOs and Media, their trust, too, is incredibly fragile. Enter social capitalism. This fragility stems from […]
5 In 5: Sew Bros, Mother’s Day Opt-out, Style Tribes, Golden Globes Backlash, Modified Mosquitoes
Each week, Padilla’s Insights + Strategy team stands at the intersection of people, culture and brands to bring you five stories that you can read in five minutes. Sew Bros […]
Have You Friended Your Favorite Brands?
Our lives are built around relationships – with our families, spouses, partners, friends, friends of friends and colleagues – relationships that shape who we are and who we are becoming. As […]
5 In 5: Lumber Mania, Corporate Millennial TikTok, Tiffany’s for Men, Local News Crisis, CVS x Mental Health
Each week, Padilla’s Insights + Strategy team stands at the intersection of people, culture and brands to bring you five stories that you can read in five minutes. 1. Lumber […]
5 Tips for Maximizing the Power of Purpose
Purpose is powerful. More than just another corporate buzz word, research shows that purpose-driven organizations are more profitable, have higher employee engagement metrics, benefit from stronger brand loyalty, and are […]