Look, I’m fairly confident navigating a drug store beauty aisle and the gleaming booths of prestige makeup at Sephora, but attending an event like the CEW Beauty Award Product Demo […]
Make Your Product Matter with Menu Modeling
Every March, food and nutrition professionals commemorate National Nutrition Month® to champion the power of proper nutrition. This year’s theme — Go Further with Food — resonates with food and […]
5 Ways to Welcome a New Employee
Recently, we’ve seen some new faces in our hallways. I couldn’t help but wonder how they were acclimating to their new daily environment. Starting a new job is a daunting […]
Instagram Changed … Again.
And just like that, we have yet another major social media algorithm change. Instagram recently announced that they are adjusting the algorithm that effects the timing and type of content […]
New Opportunities For Creating Meaning and Value
If you work in the food, beverage and nutrition sector, chances are you’re busy. Rapidly changing consumer values, big changes in food and nutrition policy, and data-driven insights are working […]
How to Communicate Like a Pro
As we skip into spring, it’s a good time to dust off your communication skills and rethink how you connect with others – whether at work or at home. Not […]
Tips From a Former Editor on How To Be a Better PR Pro
My previous job as associate editor of Wine Enthusiast magazine provided integral perspective for my career at Padilla. Sure, working for a wine, spirits and lifestyle magazine helped hone my […]
Can Your Brand Withstand a $350K Price Tag?
“Are we worth it?” It’s one of the toughest questions colleges and universities must ask themselves. The time to answer and address that question is now. The challenge of paying for […]
Fact-Checking Tips When Live, On-Air
Recently, I had the opportunity to attend a live broadcast of an international radio news program. Guests and hosts alike arrived to the venue for the three-hour live discussion with […]
The Future of Social Media in a Health and Wellness-Focused World
We are in the midst of a health and wellness craze, but the truth is, being healthy isn’t a new trend. People have always wanted to be healthy. Just take […]