Each week, Padilla’s Insights + Strategy team stands at the intersection of people, culture and brands to bring you five stories that you can read in five minutes. 1. BK […]
Hacking consumers’ brains: insights from neuromarketing that will change the way you think about research
To most, their tools look like something out of a sci-fi movie – black skull caps with dozens of wires hanging off, imposing tunnels that whir and transmit images of […]
5 In 5: Pandemic Playsets, Finger Lickin’ (Not) Good, Olay’s STEM Stance, Hardware Store Fashion, Spotify Sound Effects
Each week, Padilla’s Insights + Strategy team stands at the intersection of people, culture and brands to bring you five stories that you can read in five minutes. 1. Pandemic […]
Building and Maintaining Company Culture Remotely
Most of us are still working remotely, and with more and more companies delaying a return to the office, the reality is we’re likely be working from home for the […]
Navigating COVID-19 (8.24.20)
Padilla’s Insights + Strategy and Digital/Social teams scanned the news media and social media conversations surrounding the COVID-19 pandemic to bring you the week’s noteworthy developments: Brand Responses Brands are […]
5 In 5: Transparent Toilets, Goat Honks, Plandemic Ban, Target Blow Out Sales, Chocolate Snowfall
Each week, Padilla’s Insights + Strategy team stands at the intersection of people, culture and brands to bring you five stories that you can read in five minutes. 1. Transparent […]
The 2020 Presidential Election, Coronavirus, Back to School and That Thing You’re Announcing
This post was co-authored by Paxton Alto. What 2020 lacks in toilet paper, it makes up tenfold in news. And while we have a surplus of headline-worthy stories, scarcity abounds […]
A Wine of the Times
Like many industries, the food and beverage world has been hit hard due to the COVID-19 pandemic. However, online sales have proved a bright beacon for the wine industry, which […]
3 Ways to Adapt Brand Voice for Today’s World
Businesses, from Fortune 500 to SMBs, have historically leaned on static, boilerplate guidelines for brand voice and customer communications, born out of a conscious effort to standardize and maintain consistency […]
Predicting a Presidency: The Biden Agenda for Food and Sustainability
In 2020, the world has been shaken by a global pandemic threatening everything from food access to health care systems. As the link between increased COVID-19 severity and overweight or […]