Each week, Padilla’s Insights + Strategy team stands at the intersection of people, culture and brands to bring you five stories that you can read in five minutes. 1. Burgers […]
The Go-To Checklist for Determining the Potential Value of a Media Influencer
The influencer sphere is a crowded space. Now more than ever, it has become increasingly difficult to determine those influencers who are best to engage and those to avoid – […]
Padilla Continues to “Connect With Purpose” as an AVENIR GLOBAL Company
I’m delighted to tell you that Padilla is now part of something bigger. We have joined AVENIR GLOBAL, a top-tier Montreal-based holding and management company of public relations and communication […]
Four Things I Learned as A Food, Beverage & Consumer Intern
By Ashley Steinberg Summer jobs have always been a sore subject for me. From greeting tables at a local restaurant, to writing rejection letters and filing insurance claims for an […]
What Employee Engagement is NOT
Employee engagement has become a buzz word of sorts, but true engagement is much more than jargon. We spend a great deal of time working with clients to build and […]
4 Tips for Finding Your Brand’s Voice on Social Media
When it comes to building a voice for your brand that will be heard, it can be hard to know where to start – especially since the current climate constantly […]
Restaurants Dial-up Efforts to Differentiate and Connect with Customers
Consumer behaviors are constantly evolving, especially when it comes to our eating habits. A critical part of a restaurant’s menu strategy is to pay attention to the ebbs and flows […]
5 in 5: animated t-shirts, banking solutions, emojis, rewarding clothes and boozy commuters
Each week, Padilla’s Insights + Strategy team stands at the intersection of people, culture and brands to bring you five stories that you can read in five minutes. 1. Bringing […]
3 questions to ask before marketing an incremental pharma advancement
You just got approval on a product update and are tasked with creating a launch plan – now what? Copy and paste the marketing strategy from your last label update? […]
Intern-Palooza
Everyone knows the classic idioms for groups of animals. You know, like a school of fish, a gaggle of geese, a pride of lions, a flock of sheep or a […]