Padilla’s Media Relations Consultants represent a group of agency professionals who are delivering top media relations strategies and placements for our clients. This team invests time and expertise to build […]
5 Tips for Pitching Food Media
With newsrooms shrinking over the last decade, generating earned media for food brands in today’s media landscape can be a challenge. Therefore it’s important to be strategic when executing media […]
5 in 5: coffee for data, digital bartender, choose your own adventure, Amazon in retail, a national game of hide and seek
Each week, Padilla’s Insights + Strategy team stands at the intersection of people, culture and brands to bring you five stories that you can read in five minutes. 1. No […]
Association-Sponsored Research: Get The Credit You Deserve
When medical associations agree to fund outside clinical research, they take a calculated risk. Sponsoring such research is a high-stakes financial decision. And there are no guarantees that research results […]
Working Brave
What does it mean to work brave? This past week, our food, beverage and nutrition division came together for two days in Chicago to learn about each other, explore the […]
Know Your Audience: How Market Research Can Help You Know What to Say and Where to Say It
When I sit down with a new client, the conversation inevitably centers around a common question: What is the best way to reach my target customer? In technical terms, we […]
Rethinking Mobile Apps for Enterprises
There’s often a mindset that enterprise mobile applications should function — from a user experience viewpoint — differently than consumer applications. After all, enterprise apps serve a different purpose than […]
5 in 5: musical DNA, voting in jeans, dropping dieting, NFL commentary, staying in
Each week, Padilla’s Insights + Strategy team stands at the intersection of people, culture and brands to bring you five stories that you can read in five minutes. 1. The […]
The Secret Weapon for Moving Employees through Health Care System Change
An engaged workforce is important for any productive organization. For health care providers, it’s essential. Your employees are your direct link to patients, and their engagement – or disengagement – […]
The Evolution of Technology & Marketing in Higher Ed – Q&A with Maryville University’s Marcia Sullivan
Marcia Sullivan is vice president for integrated marketing and communications at Maryville University in St. Louis. Padilla supports the university’s media relations efforts. We asked Marcia about her role, how […]