Each week, Padilla’s Insights + Strategy team stands at the intersection of people, culture and brands to bring you five stories that you can read in five minutes. 1. Pokemon […]
Medtech Marketing Pulse Check: 3 Key Priorities, 3 Key Markets
Few industries can rival the excitement – and the risk – that ripples through the medical device health care sector. The thrill of bringing science and invention to life is […]
Trends Driving Consumers’ Mealtime Choices
Do you find yourself reaching for foods labeled “locally sourced,” “chef-crafted” and “artisanal”? Does the word “buffet” bring visions of mealtime happiness – because you don’t have to cook? Foodservice […]
Digital Tools to Help You Live with Intention
Original article published on March 13, 2019. Updated to include Spotlight Survey results. As a dietitian, I am asked almost daily about whether a certain food is “bad,” or for […]
5 in 5: recycling, damaging stereotypes, deepfakes, wearables, Cheez-It bunker
Each week, Padilla’s Insights + Strategy team stands at the intersection of people, culture and brands to bring you five stories that you can read in five minutes. 1. Rewarding […]
Thought Leadership Requires Thoughts and Leadership
As a firm that helps organizations build, grow and protect their brands and reputations, it’s common for clients to ask us to help establish them as thought leaders. After all, […]
Show and Tell: Crafting Your Food Story
Show, don’t tell. I’ve been hearing that more and more, whether it is about an athlete’s performance, a politician’s actions or a child’s behavior. With food, you must do both. […]
Free Guidebook: How B2B Communicators Can Utilize Multi-Channel Communication Strategy
B2B companies are up against some significant communication challenges. The media landscape is more fractured than ever and capturing the attention of buyers is increasingly complicated. Too often, B2B brands […]
The Workplace Word: The Impact of Technology, L&D Expectations and the Death of the Annual Survey
Every month, we’re highlighting stories, trends and tips related to employee engagement and workplace culture that organizations should be keeping top-of-mind in order to engage, retain and recruit top talent. […]
Why Social Media Marketers Love Lightweight Motion Content
In today’s social media landscape, quality content with paid support is essential. Video has proven to be one of the most engaging formats to connect with customers. But, many marketers […]