Established brands have the luxury of using data as a backup proof point. Challenger brands must lead with it. Why? Lack of credibility is a huge obstacle for challenger pharma […]
The Business of Creativity
We all seem to have been bundled up into one big “instant gratification” society. Remember Roald Dahl’s character Veruca Salt in “Charlie and the Chocolate Factory,” who wanted the whole […]
Solving A Problem With Technology? Consider Design Sprints
How often have you used a mobile app or website and felt, “This should be much more intuitive! Why did they design it this way?!” Given the amount of time […]
5 in 5: headscarves, censorship, non-binary ticketing, local news, no-stress tech
Each week, Padilla’s Insights + Strategy team stands at the intersection of people, culture and brands to bring you five stories that you can read in five minutes. 1. Healing […]
3 Tips for Keeping Up in an Ever-changing Industry
Today’s health care landscape isn’t the same landscape of yesterday, and it will be different tomorrow, too. Reasons being? Digital technologies, politics, R&D, consumer demands and expectations – and so […]
Telling a Food Brand’s Story Has Never Been More Important
The food industry has gone a bit mad. We live in an environment of unprecedented change insofar as how consumers eat, with high-pressure expectations to move product volume with increased […]
Social desirability bias – are we as good as we say we are?
As a rule, people want to portray the best versions of themselves – even when it is not completely truthful. In behavioral economics, we call this social desirability bias: a […]
Designing a Workspace to Engage and Inspire
When you hear the word “office,” what do you picture? A sea of cubicles separated by six-foot walls? Low ceilings and artificial lighting? Strangely patterned carpeting? Gray upon gray upon […]
5 in 5: skipping class, passing notes, Instagram clean, subscriptions, pessimism
Each week, Padilla’s Insights + Strategy team stands at the intersection of people, culture and brands to bring you five stories that you can read in five minutes. 1. Cutting […]
Just What the Doctor Ordered – The Right Spokesperson
When a physician takes the Hippocratic Oath he or she promises to “do no harm.” Every hospital leader should be listening and learning. Rule Number One: Make sure your spokesperson […]