Each week, Padilla’s Insights + Strategy team stands at the intersection of people, culture and brands to bring you five stories that you can read in five minutes. 1. Watch […]
Will Football Streaming Outpace Radio? A Sports Marketer’s Prediction
Last night, the Denver Broncos defeated the Atlanta Falcons in the annual Hall of Fame Game, with this kickoff there is a pro or college football game every week from […]
How the ’Gram Can Rev Up Your Social Media Marketing
Instagram continues to take social media by storm. In the U.S., there are more than 100 million users — that’s 32 percent of Americans. According to Instagram, 80 percent of […]
The Workplace Word: Inclusivity, the Open Office Debate and the Need for Manager Training
Every month, we’re highlighting stories, trends and tips related to employee engagement and workplace culture that organizations should be keeping top-of-mind in order to engage, retain and recruit top talent. […]
Why Employee Ethics Training Should Not Be An Annual Checkup
This post is adapted from the Ethical Voices podcast interview with Padilla president Matt Kucharski. What type of training do you give your employees to help them develop their ethical […]
Is Your Brand Ready For “Demetrication?”
When the likes, retweets and video views run dry, what’s a brand to do? Many brands look to their influencers and their own engagement metrics to understand how its social […]
5 in 5: Cheez-Its, gaming, beer for aliens, vertical video, the CMO
Each week, Padilla’s Insights + Strategy team stands at the intersection of people, culture and brands to bring you five stories that you can read in five minutes. 1. Wine […]
Crises Go Beyond Local Market Impact to Create Toxic Environment Affecting All Providers
Those of us who work in health care public relations, especially in the provider sector, are drawn to news of crises like moths to the proverbial flame – because crises […]
Could AI Improve Your “Human” Experience?
Truth be told, customer experiences today are often fleeting and forgettable – typically targeted on the moment of transaction and lacking in any lasting impression. As marketers, we understand the […]
Rekindling a Teenage Love Affair: My Love for Lush
Have you ever discovered a brand you loved, then ultimately left because you moved onto newer, more relevant products? But what if a brand evolves with you over time? For […]