What do Fleetwood Mac’s song Dreams, whipped coffee, sea shanty singalongs, and a feta-cheese pasta recipe have in common? They were all discovered (or rediscovered) by millions in the last few months—all thanks to TikTok, the […]
Q&A with Padilla’s 2021 Class of NEXTerns
As summer draws to a close (where does the time go?), our 2021 class of NEXTerns is about to complete their internships at the agency. The NEXTern program gives college students […]
Reporters Share Advice for Successful Storytelling
With COVID-19, social justice, diversity, and inclusion (D&I), and other hot topics governing coverage across trade and mainstream media, what are editors, reporters, and media gatekeepers looking for as they navigate through hundreds of pitches? Ayanna Alexander, social justice reporter at […]
5 in 5: FoodMinds
Each week, Padilla stands at the intersection of people, culture and brands to bring you five stories that you can read in five minutes. This week, FoodMinds, a division of […]
In the Office or Out: Tips for Making a Hybrid Work Environment Work
It looked like the pandemic was nearly over – at least over enough for companies to consider bringing their employees back to the office. The past several months saw employers […]
Books as Mirrors or Windows – Our Top Reading Recommendations in Honor of National Book Lovers Day
It’s often said that books can act as mirrors or windows. Within their pages, we can see our own lives and stories reflected. Or, we can be transported into a […]
5 In 5: Customer Experiences Worth Keeping
Each week, Padilla stands at the intersection of people, culture and brands to bring you five stories that you can read in five minutes. Over the last 18 months we’ve […]
How the Latest Instagram Regulations Impact Your Social Media Advertising Efforts
Instagram recently announced that the platform is adding new automated security settings to protect its younger users. Some of these settings include defaulting new accounts to private and limiting who can see and respond to […]
5 In 5: Stranger Things, Cleveland Guardians, Peppa Pig, Cool List, AthletaWell
Each week, Padilla’s Insights + Strategy team stands at the intersection of people, culture and brands to bring you five stories that you can read in five minutes. 1. Stranger […]
How Sustainable Growth Protects Agency Culture and Creativity
Padilla President Matt Kucharski was recently a guest on the PR Council podcast “World’s Most Successful Agencies” and he shared how sustainable and diversified growth protects the agency’s culture and […]