The jobs of brand and creative professionals, regardless of company size, are growing in complexity. More than just developing and deploying a brand that can rise above competitive noise, they […]
A Guide to Holiday Social Campaigns
Here they come – the holidays. According to the National Retail Federation, Halloween spending alone reached $9 billion in 2018 and is expected to reach up to $8.8 billion this […]
5 in 5: Nordstrom, Nintendo, Spacewalk, Tik Tok, Gita
Each week, Padilla’s Insights + Strategy team stands at the intersection of people, culture and brands to bring you five stories that you can read in five minutes. 1. Nordstrom: […]
Planning For Issues Small, Medium Or Large Throughout A Brand’s Lifecycle
Within any brand category lies a complex landscape of stakeholders, issues and public opinion. True – whether your focus is food and beverage, energy, technology or pharmaceuticals. For pharma, in […]
Is Blockchain the Future of Food?
It’s been 11 years since the initial mining of blockchain’s first use case, bitcoin. Since then, both sides of the spectrum have argued: what will be the next massive use […]
The Workplace Word: Toxic Cultures, Best Places to Work and the Value of a Mentor
Every month, we’re highlighting stories, trends and tips related to employee engagement and workplace culture that organizations should be keeping top-of-mind in order to engage, retain and recruit top talent. […]
Get the Most from Your Data
Padilla recently hosted a POV webcast event about how to use data to uncover communication insights, and as the SMS Research Advisors lead, I had the pleasure of moderating the […]
5 in 5: Sandra Oh, One Day Shipping, Silent Meetings, Retail Trends, Disney+
Each week, Padilla’s Insights + Strategy team stands at the intersection of people, culture and brands to bring you five stories that you can read in five minutes. 1. Sandra […]
3 Ways Med Tech Companies Can Make Earned Media Dollars Go Farther
“We want news coverage so people know who we are.” But awareness among which stakeholders? And what do we want them to do with that information? For med tech companies […]
Taking the Work out of Networking at TexSom
They say everything is bigger in Texas, and that is true too for TexSom, one of the U.S.’s largest wine trade conferences. I was fortunate to attend this year with […]