Black Friday. Check. Cyber Monday. Check. Travel [Deal] Tuesday. What? Yep, you read that right. While most brands are pulling out all the stops to generate sales the Friday and […]
5 in 5: houseplants, sitters, Buzzfeed, verified spaces, Big Mouth Billy Bass
Each week, Padilla’s Insights + Strategy team stands at the intersection of people, culture and brands to bring you five stories that you can read in five minutes. 1. The […]
Building a compelling scientific story with key stakeholders to prime and grow a niche market
Niche marketing has become increasingly popular in recent years, particularly in the health care space. While the approach offers significant opportunities for companies as they introduce new products or work […]
On Deadline with Rosalie Morton
Padilla’s Media Relations Consultants represent a group of agency professionals who are delivering top media relations strategies and placements for our clients. This team invests time and expertise to build […]
Who Won Black Friday 2018? Trees, TVs and Library Freebies.
Whether you’re the gleeful subject of every targeted sale ad or a staunch believer in minimalism, the Thanksgiving holiday and subsequent shopping days provide a chance to vote with our […]
Doing Black Friday Differently
There is no better example of our country’s crazy consumerism than Black Friday and in more recent years, Cyber Monday. I’m not here to comment on the folks who lined […]
Our Favorite Thanksgiving Food Memories
At FoodMinds, a division of Padilla, we certainly love any holiday that is centered around food. After all, food is always on our minds. Thanksgiving is a time where family, […]
4 Tips to Keep Employees Engaged During the Distracting Holiday Season
The holidays are a unique time of year. For some businesses, things slow down as the year end nears, and budgets and projects wrap up. For others, things ramp up […]
Out of Chaos and Into the Moment
Humans are humans are humans. Whether you’re designing an engaging brand so that you can grow your market share or planning a great birthday party for your daughter, the thinking […]
Instagram, Brands and Women’s Empowerment
Amid our current revival of the fourth wave of feminism, we are seeing more and more women-run brands emerge, especially through Instagram campaigns and marketing. The following brands have taken […]