Each week, Padilla’s Insights + Strategy team stands at the intersection of people, culture and brands to bring you five stories that you can read in five minutes. 1. Coke […]
Take a Break from Food Trends…And a Cue from Food History
As December snow starts to fall, so too does the avalanche of food trend predictions for the year ahead. Last month, we helped find clarity in this foggy crystal ball […]
The Workplace Word: 8 Trends and Takeaways from 2019
As 2019 comes to a close, here’s a look back at some of the top employee engagement trends and takeaways from this year. Transparency drives engagement. Employees place a high […]
Market Research 101, Part Two: Measuring HOW they do it
There are many different methods and reasons to conduct market research. In this three-part series, we’ll explain the three different elements of market research: WHAT people do, HOW they do it, and WHY they do it. […]
5 in 5: Basel Banana, Dark Mode, Netflix Tweet, iPod Nostalgia, VR Dining
Each week, Padilla’s Insights + Strategy team stands at the intersection of people, culture and brands to bring you five stories that you can read in five minutes. 1. The […]
Wine Influencer Partnerships
Influencer partnerships moved from “nice-to-haves,” to an essential part of a brand’s marketing mix in a very short time, and wine brands are no exception. While there is a ton […]
Brands becoming themselves: LEGO
A brand’s visual identity should last 5-10 years. Yes, years, so it needs to outlast short-lived trends. And while trends can offer inspiration when creating a visual identity, they should never […]
In appreciation and celebration: Q&A with Lynn Casey
As our Chair Lynn Casey heads toward a year-end retirement, we asked her a few questions in appreciation and celebration of her contributions to our industry, community and agency. Q: […]
How Brands can use Student-Athletes as Influencers
Yesterday, four teams were selected to compete in the College Football Playoff. Student-athletes from Louisiana State, Oklahoma, Ohio State and Clemson will have the chance to make their mark on […]
5 in 5: Cyber Monday, Ford, Gum, Podcorn, Peloton
Each week, Padilla’s Insights + Strategy team stands at the intersection of people, culture and brands to bring you five stories that you can read in five minutes. 1. Cyber […]