As we each packed up our belongings and prepared to work from home at the start of the pandemic, I remember thinking: we’ll be back in the office in a […]
PR In 2022: The Era Of Performance Communications
2022 is shaping up to be a pivotal year for businesses who endured the pandemic and the economic and social-driven challenges of the past two years. Volatility still grips much […]
The 5 P’s of Effective Brand Management
Would you ever eat at a McDonald’s with neon green arches? Or use Spotify if its interface changed drastically every day? It would certainly make me pause. That’s because we’re […]
The Continued E-Commerce Evolution
There’s no doubt that consumers’ food-buying behavior is fundamentally and permanently changed. E-commerce growth continues to eclipse in-store. But the evolution isn’t nearly complete—and eliminating the middleman is the next […]
Building Trust Is A Two-Way Street
“The glue that holds all relationships together – including the relationship between the leader and the led – is trust, and trust is based on integrity.” Brian Tracy Build Trust, one of Padilla’s […]
When Breaking News Interrupts Your PR Plan: 4 Steps to Reset
Competing with a crisis is a no-win situation. It’s happened to about every company: you’re all set to roll out an exciting new product or make a big corporate announcement, […]
International Women’s Day Q&A
Since 1911, International Women’s Day has served as a worldwide celebration of the social, economic, cultural, and political achievements of women, as well as a call to action for women’s […]
Transformation Is Not Possible Without Innovation
The Renaissance Mind I’ve always believed that art and science are perfect bedfellows. And as a fanboy of Leonardo da Vinci, poster child of the Renaissance mind, I believe we […]
4 Key Takeaways On The Current State of the Media
The media has completely transformed in the last decade and the pandemic drastically accelerated this shift. From how news is produced, covered and consumed, to the way people feel, think […]
Meta Doubles Down On Short-Form Video
Short-form videos are everywhere, largely thanks to the success of TikTok in recent years and everyone wants to be a player. It was only a matter of time before others […]