Have you ever discovered a brand you loved, then ultimately left because you moved onto newer, more relevant products? But what if a brand evolves with you over time? For […]
“Hidden” Influencers: Are Healthy Living Apps Rating Your Products?
Marketers partner with a variety of social media influencers to promote brands and increase exposure. However, a “hidden” influencer is on the rise: healthy living apps. These apps aim to […]
How to Deal With Unethical Client Behavior
This post is adapted from the Ethical Voices podcast interview with Padilla president Matt Kucharski. What are some of your techniques for working through a situation where you have an […]
5 in 5: spirituality, promotions, toxic waste lake, backwoods bar, better IRL
Each week, Padilla’s Insights + Strategy team stands at the intersection of people, culture and brands to bring you five stories that you can read in five minutes. 1. Trading […]
The Beginning, Middle and Beyond: Navigating Product Life Cycles
The runway to a product launch is a herculean effort – multiple teams and workstreams are involved to pave the way with key stakeholders (prescribers, payers, investors, thought leaders, patients […]
3 Implications for Restaurants Serving CBD, THC or Cannabis
Without question, one of the hottest topics hitting the foodservice industry this year is THC, cannabis and CBD. In fact, in a survey of 650 professional chefs, 75% stated that […]
Presenting with Presence: 5 Tips for Conquering Public Speaking
Note: This is the first of a two-part post bringing you tips on public speaking. Whether presenting to one or one hundred people, the single most important skill I’ve learned […]
3 Tips for Turning Complex Content Into Easy Reading
We can fall into a lot of different traps when we write about complex subjects. We can explain too much and include too many details. We can use unnatural language […]
3 Ways to Work Through Client Conflicts
This post is adapted from the Ethical Voices podcast interview with Padilla president Matt Kucharski. How do you work through that type of situation [conflicting clients or conflicting client prospects]? […]
5 in 5: water, double, screentime, Instagram, Stranger Things
Each week, Padilla’s Insights + Strategy team stands at the intersection of people, culture and brands to bring you five stories that you can read in five minutes. 1. Water […]