I’m not the target demo for the TikTok app, but I play one as a mom. Rarely does a day go by without my two teenage daughters showing me a […]
Banking for Humans: Don’t Lose the Person in the Numbers
When it comes to finding a place to store their dollars, today’s customers have plenty of options. Financial brands compete to help customers do more with their money. And many […]
5 in 5: Convenience Stores, Dunkin’ X Snoop, Electric Hummers, Billionaire Bachelor, ‘Techlash’
Each week, Padilla’s Insights + Strategy team stands at the intersection of people, culture and brands to bring you five stories that you can read in five minutes. 1. Convenience […]
Three Questions To Ask Your SME (Subject Matter Expert)
Despite shrinking newsrooms, the pressure and expectation of coverage remains. For the most part, basic product launches and the announcement of a new business imperative just aren’t going to cut […]
Analyze This: Keeping up with the Evolving Landscape of Nutrition Analysis
With the world at their fingertips, consumers are constantly searching for popular recipes and menu models tailored to fit their dietary preferences. In 2018, “dinner recipes” was the top searched […]
The More Things Change, the More They Shouldn’t: 5 Things We Can Learn from Harold Burson
On January 10, the public relations industry lost a true pioneer with the passing of Harold Burson at the age of 98. Harold – as nearly everyone called him – […]
5 in 5: Super Bowl Commercials, NFL Ratings, Impossible Foods, Digital Detoxing, Home Robots
Each week, Padilla’s Insights + Strategy team stands at the intersection of people, culture and brands to bring you five stories that you can read in five minutes. 1. Olay’s […]
Leveraging Top Media Relations Trends for Health
Earlier this week, we posted about the top 5 media relations trends for 2020. For those of us who work in the health industry, there are some clear opportunities to […]
“Back In My Day” vs. 2030 Food Predictions
We’ve been bombarded with 2020 predictions from starfruit to tigernut flour, but while reading them I also noticed some recurring favorites of years past. More plants. More sustainable sourcing. More […]
Tap These 5 Media Relations Trends In 2020
To kick off the new year, tap these top five trends from Padilla’s media relations experts to make your communication plans more effective all year long. 1) Listen up: We’re […]