Each week, Padilla’s Insights + Strategy team stands at the intersection of people, culture and brands to bring you five stories that you can read in five minutes. 1. Flaming Haute […]
National Food Holidays: Are They Worth It?
Pick a food and there’s probably a day on the calendar dedicated to it. National Pizza Day. National Avocado Day. National Doughnut Day. The list goes on. And as you’ve […]
Social Activism and Employees: Where Walmart Got It Right
Should companies take a public stand on social issues? That’s a good question. Conventional wisdom says companies should think long and hard before putting a stake in the ground on […]
The Beginners Guide to Remote Collaboration
We’ve written about remote working more than once. More than a trendy topic, remote working has become a standard way of operating in companies large and small. However, remote working […]
5 in 5: pop-ups, virtual stadiums, docu-marketing, new silverware, Tik Tok
Each week, Padilla’s Insights + Strategy team stands at the intersection of people, culture and brands to bring you five stories that you can read in five minutes. 1. Educational […]
Meet the Experts: Food Photographers
Over my past 13 years here at Padilla, food photography projects continue to remain one of my absolute favorites. There is something about the camaraderie and collaborative spirit that arises […]
Loop – The Future of Packaging?
One in three consumers believes brands are the entities most responsible for the future of the environment, so it’s no surprise that CPG (consumer packaged goods) brands are looking for novel […]
Spotify’s Big Bet on Podcasts
Spotify is making a big bet on podcasts. The music-streaming giant reportedly paid nearly $340 million to buy a pair of podcast startups – Gimlet Media and Anchor. The acquisitions […]
5 in 5: climate coverage, “chicken,” Doritos, 1619, obituaries
Each week, Padilla’s Insights + Strategy team stands at the intersection of people, culture and brands to bring you five stories that you can read in five minutes. 1. Covering […]
4 Questions to Better Brand Storytelling
Over the past decade or so, we marketers have taken to calling ourselves “storytellers” and our work “storytelling.” We insist that, to survive in a competitive market, your brand must […]