We often talk about how your brand “shows up”. Well, fair to say that we mean that more figuratively than literally these days. The pandemic has shifted in-person engagements online […]
Are We There Yet? Returning to the Workplace Post-pandemic
Strategies, approaches and implications for communicators. We’ve all been comparing notes on these as we ponder company return-to-workplace plans, which we’ve been thinking about as frequently as we’ve been talking […]
5 In 5: COVID Hair, Golden Gate Bridge Hum, AI-Generated Blog, Jardigans, Girl Scout Cookies
Each week, Padilla’s Insights + Strategy team stands at the intersection of people, culture and brands to bring you five stories that you can read in five minutes. 1. COVID […]
TikTok: Underrated or Overrated?
In case you’ve missed it, TikTok has been steadily taking over the social media world. According to Business of Apps, 689 million people around the world currently use TikTok monthly […]
3 Potential Product Launch Pitfalls
Most marketing professionals can recount at least one new idea that their company thought was going to be a big success – but ended up being an unmitigated failure. In […]
Journalist Burnout and Its Effect on Public Relations
There have been a number of alarming stories lately about the burnout rate among journalists. While many of these stories focus on the physical and mental toll the COVID-19 pandemic […]
5 In 5: Meme Stocks, Resignations, Hard Seltzer, New Detectorists, Schmooze
Each week, Padilla’s Insights + Strategy team stands at the intersection of people, culture and brands to bring you five stories that you can read in five minutes. 1. Meme […]
5 In 5: Geriatric Millennial, Reopening of Society, Pride Legos, Fast & Furious, DIY Video Games
Each week, Padilla’s Insights + Strategy team stands at the intersection of people, culture and brands to bring you five stories that you can read in five minutes. 1. Geriatric […]
Misses, Hits and Optimism for What’s Next
In the June 2020 issue of O’Dwyer’s, my colleagues at Padilla and I laid out six predictions that we believed would come to bear once we emerged from the COVID-19 […]
Why Social Capitalism Is Future of Business & Brand Health
Trust in institutions is at an all-time low. While businesses tend to fare better than Governments, NGOs and Media, their trust, too, is incredibly fragile. Enter social capitalism. This fragility stems from […]