When creating advertising campaigns using Facebook Ads Manager, it’s important to understand the different optimizations, settings and features that Facebook offers in order to run efficient and effective ad campaigns. […]
Getting Started with Facebook Video Ads
You don’t have to blow your time and budget to create Facebook video ads that will outperform your static ads. With a little bit of know-how, Facebook Business Manager provides […]
Putting Transparency to Work – Part 2
If you’re here, maybe it’s because you read my May post about defining the term “transparency” and you’re back for more. If not, WELCOME! In my last post, I ran […]
5 in 5: free-range parenting, fast fashion, co-working, Cannes, Arby’s
Each week, Padilla’s Insights + Strategy team stands at the intersection of people, culture and brands to bring you five stories that you can read in five minutes. 1. Taking […]
Audience-first, Influencers and Trust: 3 Social Trends
Social media is dynamic. That’s certainly the case today with Facebook always in the news. To see the real trends, past the hype, it’s best to look a bit further. […]
Streaming March Madness: An Advertisers’ Guide
On Selection Sunday, men’s college basketball teams across the country learned if they will be one of the 68 teams vying for an NCAA National Championship in the big dance. […]
How Altruism Can Make You a Winner in the Long Run
The true essence of the Super Bowl is competition. Brute strength of rival teams, best victory dance, fighting and blasphemy between fans. And when the whistle blows, the game pauses […]
Facebook Zero: What’s New and What’s Next for Social Media Marketers
We weren’t the only ones making bold New Year’s resolutions this year. Facebook kicked off 2018 by announcing plans to make significant changes to their newsfeed algorithm to prioritize content […]
Top 3 Super Bowl LII Ad Predictions
The NFL has been the recipient of harsh criticism this season, with controversial topics ranging from national anthem protests to traumatic brain injury. Maybe it’s no wonder that TV viewership […]
The Question After the Storm: (How) Should Brands Communicate?
A client of ours, who has been one of the critical organizations providing disaster aid to victims of Hurricanes Harvey and Irma, recently posed a familiar question: how do we […]