In an environment as competitive as food and beverage marketing is today, a thought-provoking insight can be the difference between a campaign that gets lost in the noise and one […]
The Latest from The Cookery
A little less than a year ago, Padilla announced the relaunch of its New York test kitchen as “The Cookery”, a culinary hub where recipe testing and development, food photography, video production and event execution […]
Don’t just have a dream. Have a plan.
“I ain’t Martin Luther King. I don’t need a dream. I have a plan.” – Spike Lee, actor and director Having a plan is critical to success, in business and in […]
How to be an Effective Storyteller in Today’s News-Packed World
What’s your story? That’s where effective, compelling storytelling comes in. Being a great storyteller isn’t easy, especially when dodging deadlines and fielding daily tasks. But it doesn’t need to […]
What Booze Marketers Should Know About the Mindfulness Movement
When in 2012 one of UVA’s most illustrious donors, Paul Tudor Jones, announced a $12 million gift to establish a Contemplative Sciences Center to foster “modern applications of contemplative thought,” […]
5 Simple Tips to Make Corporate Anniversaries More Meaningful
By Jeff Wilson, APR (@wilson0507) Last night, Tina Fey and the gang at “30 Rock” celebrated the show’s 100th episode. The episode was full of the standard anniversary clip montages […]
Ten Tips for Successful Event Planning
The next time you attend an event, look around. Those napkins fanned out in a perfect display on the catering table? Someone spent the morning twisting them with a practiced […]