“I ain’t Martin Luther King. I don’t need a dream. I have a plan.” ? – Spike Lee, actor and director Having a plan is critical to success, in business […]
How to be an Effective Storyteller in Today’s News-Packed World
What’s your story? That’s where effective, compelling storytelling comes in. Being a great storyteller isn’t easy, especially when dodging deadlines and fielding daily tasks. But it doesn’t need to […]
What Booze Marketers Should Know About the Mindfulness Movement
When in 2012 one of UVA’s most illustrious donors, Paul Tudor Jones, announced a $12 million gift to establish a Contemplative Sciences Center to foster “modern applications of contemplative thought,” […]
5 Simple Tips to Make Corporate Anniversaries More Meaningful
By Jeff Wilson, APR (@wilson0507) Last night, Tina Fey and the gang at “30 Rock” celebrated the show’s 100th episode. The episode was full of the standard anniversary clip montages […]
Ten Tips for Successful Event Planning
The next time you attend an event, look around. Those napkins fanned out in a perfect display on the catering table? Someone spent the morning twisting them with a practiced […]